Ethan Smith
@ethan_l_sCEO @GraphiteGrowth // Previously Advisor @MasterClass @Thumbtack @Upwork @Netflix // SEO, Content, Growth Design
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AI means businesses need to learn a whole new category of SEO. Optimizing for LLMs. Here's how you do it ... @ethan_l_s appeared on the podcast and discussed his thoughts on optimizing for large language models, like ChatGPT. He talked about two things, which I found…
Background Google launched a preview of their Search With Generative AI. More here: bit.ly/3I6DEsr Key Take Away I expect some traffic to move from organic results towards an AI-generated answer (much like answer box already does), but I expect SEO traffic overall to…
Masterclass has built a $2.5B business on the back of one SEO tactic. They use the power of "second-order questions" to drive free traffic to their site. Here is how they do it 🧵
Hi, I’m Lindsey. A bit about me: - Ohio mother of 4 - I employ a team of 15 as a start-up founder & CEO of Strongsuit - drive a used Honda Odessey - husband works in manufacturing - The financial future of my company, team and family are at risk w/ the collapse of SVB (1/23)
Leave it to the politician who actually knows how businesses run to speak sense.
Silicon Valley Bank’s shareholders and executives lose it all, as they should. Depositors in good faith, however, should recover and have access to their deposits in order to meet their payrolls, pay their suppliers, and to prevent contagion.
We aren’t asking for a bank bailout, we are asking depositors to be made 100% whole. Big difference.
The gov’t has about 48 hours to fix a-soon-to-be-irreversible mistake. By allowing @SVB_Financial to fail without protecting all depositors, the world has woken up to what an uninsured deposit is — an unsecured illiquid claim on a failed bank. Absent @jpmorgan @citi or…
It feels very meta to be on an SEO top 10 list by creating top 10 lists for SEO, but excited to be in this top 10 SEOs list with @bernardjhuang @5le @aleyda @rustybrick! bit.ly/3XZCC7i
0/ Keep reading for highlights, but I also recommend watching the full interview with @ethan_l_s—you won't regret it youtube.com/watch?v=mOY159…
My favorite lessons from the top 10 most popular episodes of the year. Featuring @aprildunford @crystalwidjaja @joulee @shishirmehrotra @bermster @ElenaVerna @ethan_l_s @shreyas @cagan @mattmochary youtube.com/watch?v=f4cskA…
Perfect timing for your @lennysan episode @Kazanjy We’re starting to build our first sales team at @graphitegrowth and your wisdom is great! I recommend to any company building their first sales team. Listening at the beach in Playa Del Carmen 😎🏖️ youtu.be/cZd5234Eem0
Here's a great summary of the key points in the podcast I did with @lennysan that @vladimiroane put together using his excellent tool @deepstash deepstash.com/article/155393…
Last week I sat down with @ethan_l_s from @GraphiteGrowth to learn what it takes to win at SEO. Graphite has helped companies like MasterClass, Thumbtack, Robinhood, Netflix, and Honey develop their SEO strategies. Here are the 5 most important things to know about SEO:
The @ethan_l_s podcast episode is breaking records. "Most shared" on Spotify, passed @shreyas on YouTube and creeping up on @cagan Only 5 days in 😮
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