Emmy Liederman
@emmyliedermancreator marketing news @hashtagpaid // former reporter @adweek she/her [email protected]
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I hate gay halloween what do you mean you're the M&M's Pride Tweet from June 28, 2015
Social platforms are premium hubs for mindlessness and brain rot, but students are now also using TikTok to finish their homework and apply to college. Here's how schools are taking note📓: hashtagpaid.com/banknotes/when…
The creator economy comes with unavoidable friction over labels—specifically, who is a creator, who is an influencer and whether that distinction actually matters. Are these title options helpful career indicators or a subtle ranking of skillsets? adweek.com/creativity/why…
When marketers look for a common thread between diverse Hispanic and Latinx communities, they can perpetuate generic and sometimes offensive narratives that fail to drive meaningful conversation. adweek.com/brand-marketin…
🎙️ @AdweekPodcasts | In the latest episode, hosts@luzcorona_ and @emmyliederman are joined by Utendahl Creative's Madison Utendahl who shares her personal experience with mental and physical burnout in the advertising world. adweek.it/3PgEs0Q
While some agencies fear that recognizing the efforts of junior talent on a campaign could position them to be poached by competitors, many argue that giving them such opportunities will only foster more loyalty. adweek.com/agencies/the-m…
I'm looking to chat with junior advertising creatives on claiming credit and building a personal brand when agency politics fail to encourage talent visibility. I'm happy to chat on background. DM or email me!
While marketers often consider community building an effort within their own consumer base, @Aerie wants to challenge that method by creating a shared experience that promotes other brands🛒🍃 adweek.com/brand-marketin…
Conditional audience relationships and isolating work flows can compromise creator mental health—something that brands and agencies must prioritize if they care about the industry’s sustainability. adweek.com/creativity/cre…
I spoke to six former students and five instructors at Chicago @PortfolioSchool, who allege that executive director Jeff Epstein has been dodging refund inquiries and tax form requests since January, when the winter quarter was set to start. adweek.com/?p=1547179
When leaders treat coming out as an isolated and inconsequential request for tolerance, they ignore the ongoing realities of being queer at work, an existence that can come with both discomfort and personal power. adweek.com/agencies/lgbtq…
Cover star @KekePalmer with the latest issue of Adweek at #Cannes2023 ✨#AdweekAbroad
GO @emmyliederman!!!
🌟 Adweek's latest issue honors this year's #Creative100 🌟 On the cover, we highlight the talented @KekePalmer who talks about the creative process, artistic ownership and purpose-driven ambition. Read the full interview by @emmyliederman: adweek.it/43QkX4E
Adweek’s Creative 100 issue is out, featuring @KekePalmer, who after 20 years of cultivating creative control, is sharing it with the next generation of diverse talent on her Key TV digital platform adweek.com/creativity/kek… Congrats to @emmyliederman on her first cover story!
Trina Roffino of @wearetma_agency has always rejected the notion that life unfolds in neatly-packaged pieces. But after losing her husband unexpectedly in 2018, mobilizing that mantra became even more pressing. adweek.com/agencies/trina…
In this session,@Snapchat's @Rajni_Jacques and creator, @alyssamckayfr as they share insights on how brands can tap into the potential of realness through collaborations with creators. #SMW adweek.it/SMW
Join @Linktree_'s @Larakate and @lallimusic, for a conversation on effective marketing on a chaotic and fragmented internet. #SMW adweek.it/SMW
While brand leaders have been conditioned to view an influencer marketing strategy as a business imperative, younger generations are reconsidering social media usage and working to develop more individualized preferences beyond affiliate recommendations🛍️ adweek.com/brand-marketin…
The campaign was motivated by homelessness reaching the highest levels since the Great Depression, but to get people to actually pause during their morning commutes, @BOMBAS wanted to offer a narrative that turns distant concern into urgent empathy. adweek.com/creativity/thi…
I spoke with @Leahtommi on why brands should swap sustainability guilt-tripping for solutions-based messaging that is anchored in climate optimism ♻️🍃 adweek.com/brand-marketin…
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