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Emma Wailes (Hildreth)

@doodle_em

Telling stories to make a difference through UX, picture books and design. UX Designer and Head of Design at Hippo Digital.

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Emma Wailes (Hildreth) Reposted

To brighten up budget day, I am giving a set of these Fabulous Mr Benn badges away. To be in the bowler hat, all you have to do is retweet this tweet. I'll choose a winner this time next week. Good Luck!!

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Emma Wailes (Hildreth) Reposted

👍👇💕

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Emma Wailes (Hildreth) Reposted

How do we motivate people for change? Extrinsic motivators ("prods") work in some contexts but they often undermine ("crowd out") intrinsic motivation for doing things & they can backfire disastrously. That's because human behaviour is influenced by underlying norms, cultural…

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Emma Wailes (Hildreth) Reposted

Learn About the 10 Principles for Good Design, to Boost Your UX / UI Designs, by Dieter Rams! 🔥🔖 1. Good design is innovative Possibilities for innovation are not, by any means, exhausted. Tech development is always offering new opportunities for innovative design. But…

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Emma Wailes (Hildreth) Reposted
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Emma Wailes (Hildreth) Reposted
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Emma Wailes (Hildreth) Reposted

Why great leaders think like a farmer:

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This is so sad - this veteran and many more were prepared to give his life for this country and luckily didn’t but must have so many traumatic memories and @RishiSunak couldn’t give him his time. His own campaign was obviously more important. #shamefulsunak

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Emma Wailes (Hildreth) Reposted

The end user doesn’t care about estimations; they care about value. In today's Tactical Tip Tuesday #podcast, Amogh Joshi with @AdvanceAgility shares a short tip for balancing the time you spend estimating the work with the time you spend doing it. scaledagile.com/podcast/tactic…


Emma Wailes (Hildreth) Reposted

A Lady asked an old street vendor: "How much do you sell your eggs for?" The old man replied "0.50p an egg, madam.” The Lady responde, “I'll take 6 eggs for £2.00 or I'm leaving.” The old salesman replied, “Buy them at the price you want, Madam. This is a good start for me…

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Daniel Kahneman obituary, Nobel prizewinning psychologist who wrote the book Thinking, Fast and Slow - The Times and The Sunday Times apple.news/AsL2vCtm6QyiUI…


Emma Wailes (Hildreth) Reposted

Change will boost your creativity: accidental-expert.com/p/ch-ch-ch-ch-…

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Emma Wailes (Hildreth) Reposted

I’ve just had my bike stolen from outside a coffee shop in Monton in Manchester. Absolutely zero chance of seen it again, but I thought I would post on here just in case somebody sees something

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Emma Wailes (Hildreth) Reposted

Good design takes time. Preferably large blocks of time. Large blocks of time are increasingly rare these days. Especially when your calendar is fragmented by countless meetings. And your output is measured in sprints, points and tasks.


Emma Wailes (Hildreth) Reposted

The theme of 2024 for me is channeling Steve Jobs' relentless pursuit of QUALITY. QUALITY customer success. QUALITY content. QUALITY copy. QUALITY everything. “Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.” - Steve Jobs


Bit of an interesting read this morning and something probably in need of reviewing given 80% of my week feels like it’s all about meetings. #nyresolutions hbr.org/2019/01/why-yo…


Emma Wailes (Hildreth) Reposted

If you feel like you never have what you need to do #UX work "right," there's something I want you to do for me: DELETE "we can't" and "they won't let me" from your vocabulary. No time for user research? Fine — conduct internal empathy and situation mapping exercises. 1/4

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Emma Wailes (Hildreth) Reposted

On 21 December 1844 the Rochdale Society of Equitable Pioneers opened the world's first cooperative store in Toad Lane. The site, now a museum run by @CoopHeritage, radically altered the way food was bought and sold and helped reduce poverty, hunger, and social inequality. #OTD

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