Decision Point
@decisionpointcoDecision Point is your ideal research partner. We are experienced, innovative, and agile and will enable you to make confident, data-driven decisions.
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Creativity and storytelling were previously seen as a luxury afforded to B2C brands but B2B marketers are waking up to the effectiveness opportunity investment can bring. marketingweek.com/b2b-brands-inv…
“There’s no better way to evaluate our progress than getting [EXP•01] into the hands of dedicated golfers,” says Michael Mahoney, VP, Titleist golf ball marketing. bit.ly/2mDw8yO
A recent study looked at 11 categories of products and services to uncover what drives brand loyalty. @QuirksMR bit.ly/2kMjD2Y
Following your gut can work for smaller decisions - but for important decisions, it pays to do consumer research. @Entrepreneur bit.ly/34x8Uvx
Generational traits may determine the lasting power of recent food trends: declining meal occasions, clean eating, digital ordering and redefining meal composition. @FoodBusiness bit.ly/33Kitqt
DIY surveys can be a good tool for low-stakes decisions but can present problems when the results are used to make important decisions. bit.ly/33t6BZR
It's no longer enough to only know who your core consumer is - brands must understand what they believe, think and feel. @NutraUSA bit.ly/2Sze6Jv
The growth of big data, such as transactional data and clickstream interactions, does not negate the need for qualitative. @QuirksMR bit.ly/2RTOoit
A design strategist shares rules of thumb for design research. @core77 bit.ly/2XC2haB
CMOs share how they use qualitative and quantitative research as a foundation for marketing strategy and new product development. bit.ly/2Ja9tl1
Mondelez is bearing fruit from their strong foundation of qualitative consumer research. bit.ly/2WARs94
Our client, @TurvilleBay, is holding their annual Cancer Survivors & Thrivers Ice Cream Social this Sunday, June 2nd from 1:00-3:00PM. It's a free, fun event for the all those impacted by cancer - patients, family members, and caregivers. More info at bit.ly/turvillebayeve…
Successful companies are using consumer insights as a source of inspiration and guidance throughout the creative development process. @Forbes bit.ly/2Wpaf6m
Done correctly, your initial customers can help hone your offering, increasing the chances of success. @HarvardBiz bit.ly/2I8hqJs
Jean Ler, @pizzahut CMO talks about how consumer research is necessary for a brand to effectively engage its consumers. bit.ly/2CUXZzh
A new meal kit delivery brand is addressing the issue of excessive packaging by using a reusable shipping container. @FastCompany bit.ly/2VlavQ0
Staying Ahead of the Curve: How the Customer Experience Is Evolving - bit.ly/2Ib3Unr
With more marketers trying to appeal to teens, a notable marketing trend is emerging: the blurring of traditional gender roles. @visioncritical bit.ly/2CJTxU1
A recurring theme from the CMOs at @QuirksMR conference was the importance of making your brand relevant in a very distracted world. bit.ly/2V09oFc
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