Marketing Illustrated
@creatrsmediaWe illustrate the best marketing concepts from the most remarkable marketers and leaders.
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Now Illustrating: the 22 Immutable Laws of Marketing
Critical for entrepreneurs: It always starts with a great product. But having a great product, is not enough to win.
What if you could take most of your marketing budget, and put it into making a remarkable product? (Didn't say the remark would be "suits my stomach")
These chairs are now common. There was a time when they were revolutionary. Made by Herman Miller, they cost $750. The average office chair cost less than $100. "The best design solves problems, but if you can weld that to the cool factor, then you have a home run," - Herman S
When Blendtech blended a $600 iPhone to show their blenders are badass.
The more competitive your market is, the more you should run away from anything most other companies stand for. If other companies stand for "quality" or "stylish", you shouldn't. Generally, no company tries to stand for "non-quality." If they all stand for quality, no one does
Jotting down some lessons from @ycombinator before I forget: 1) If they won't pay for it, it's not valuable - free pilots, design partnerships and advisors are a trap 2) Launch early - we got our first two customers before we even had a website con'td
"The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something if you chase after everything." - Al Rais & Jack Trout, the Law of Focus
When you want to call a cab from your phone, you call a…. (complete in your head/in the replies before reading further) The 22 immutable laws of marketing: Law 1: Its better to be first, than to be better. Guess which ride sharing company has higher customer satisfaction?
When you have a headache. You take a... (complete in the replies before reading further) The 22 immutable laws of marketing: Law 1: Its better to be first, than to be better. (guess the first ibuprofen company?)
Who was the first US president? Who was the second? The 22 immutable laws of marketing: Law 1: Its better to be first, than to be better.
Marketing is a battle of perception, not products.
Courtney Adeleye sold $10 million worth of products out of her home within three years of launch. entrepreneur.com/growing-a-busi…
The real value of your initial product is the feedback loop it creates
Forever product strategy: 1. Build an initial product 2. See how customers go out of their way to use your product in wildly unexpected ways 3. Build solutions to let other customers do these new things in much simpler ways 4. Repeat 2 and 3 forever
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