@christinespeaks Profile picture

Christine McLean Lewis

@christinespeaks

Content marketer helping B2B brands develop & execute an effective content strategy | DMI Certified Digital Marketing Professional |

Joined August 2013
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Christine McLean Lewis Reposted

More info about "AI Overviews" from Google: * "The link cards within AI Overviews generate a higher click-through rate than traditional web search results." * "Google will not break down impressions and click data for AI Overview links in Google Search Console." * "You won’t…


Business owners, expert insights provide a goldmine of value for your content strategy. They help your brand: ✅ Offer unique value ✅ Build authority and trust ✅ Provide practical solutions based on real-world experiences #b2bmarketing


New year. New focus. New energy. What’s going to be new for you this year?


Google’s SGE answers people’s questions, no matter how detailed. It’s important for your content to do the same while providing the best experience for your readers and following the E-E-A-T framework.

Today, we’re introducing new improvements to Search to find the information that’s most helpful for you, no matter how specific your question. Learn more → goo.gle/47fG3LW



Christine McLean Lewis Reposted

Remember: You aren't really building an audience – you're building a 1:1 relationship (many, many times).


Christine McLean Lewis Reposted

One of the best slides I’ve seen at #BrightonSEO. Dale Bertrand emphasizing business value instead of SEO metrics 👏🏼

AndrewPrince16's tweet image. One of the best slides I’ve seen at #BrightonSEO. 
Dale Bertrand emphasizing business value instead of SEO metrics 👏🏼

One of my 2023 goals was to attend an industry conference where I could learn and meet people. @brightonseo has exceeded my expectations! 7+ hours of plane rides 1 amazing GA4 workshop Awesome talks Best decision ❤️ #brightonseo

christinespeaks's tweet image. One of my 2023 goals was to attend an industry conference where I could learn and meet people. @brightonseo has exceeded my expectations! 

7+ hours of plane rides
1 amazing GA4 workshop
Awesome talks

Best decision ❤️

#brightonseo

Christine McLean Lewis Reposted

This will shock some SaaS teams... Attending ONE of your webinars does not mean I want your sales rep to email me 4x weekly, every week, in perpetuity. I don't mind getting marketing emails. I just don't like being hounded.


Block out the noise. Put in the work.


Have you ever tried using time blocking to increase your productivity? I’ve tried it but I find it to be a bit too rigid. What are your thoughts?


A good content strategy has 4 elements: 1. Research: What is YOUR audience is looking for? 2. Goals: What are the measurable outcomes you’re hoping to achieve? 3. Formats: What content formats are relevant to your ICP? 4. Refreshes: How can you leverage existing content?


Christine McLean Lewis Reposted

We have a client who had 150+ blog posts dating back to 2016. We optimized 75+ in 2 months and took pages generating 100 visits to generating 10,000. Some that were generating $1k/mos to $15k/mos. Don’t sleep on the power of content optimization. It can change everything.


I just bought a ticket to #brightonSEO in San Diego this November. Want to be able to say you were at the first-ever #brightonSEO outside the UK? Join me - us.brightonseo.com


Christine McLean Lewis Reposted

I don't care about squeezing every last drop of revenue out of my business. I don't care about maximizing my time & reaching "peak productivity." I want to have fun, spend time with my family, travel, and enjoy what life has to offer. That's why I run a one-person business.


What’s the best US-based marketing conference to attend this year for networking? #marketing


Christine McLean Lewis Reposted

There’s a million ways to grow: SEO works. Email works. Twitter works. Paid works. Referrals work. Videos work. Affiliates work. Digital PR works. Content works. Reddit works. Blogging works. Communities work. But the biggest key to them all? Consistency.


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