Chris Vega | UGC Ads
@chrissolugcUGC Ad Creatives For Ecom/DTC Brands | Clients include: Fulton Insoles, Javy Coffee, Cheeky, Trihard, Lavari Jewelers, SCOTTeVEST
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Here are some results I got for Cheeky Night Guards and the 2 videos that drove major results! Quick Breakdown: The Creative Strategies I used to achieve these results:🧵(Thread)
Looking for a 2 UGC Creators for an Insoles brand 1 who can shoot in a work/office setting or 1 who can shoot with friends and family Male or Female, Age 18-60 Raw footage only, I will provide you with a brief Send me a Dm or Reply here!
If I had to choose between Lead Gen and Service Delivery I would pick Service Delivery every single day It’s like Lead Gen takes energy from me and the Service delivery brings me energy
iPhone Audio >> Microphone Audio Everytime I receive a Script read recorded using a mic, there's weird noises, and I have to adjust the audio manually Don't overcomplicate it, just use your iPhone
6x ROAS not too bad Let's see how it plays out with more spend
I used to always create sop’s in advance And now I have to create them on the spot Looking back when I was making sop’s in advance, it was just making dumb “what if” sop’s Now I actually create sop’s that make sense and summarize the process in detailed steps, not “what ifs”
My tweets have been so fire lately The more creatives I make, the more work I put in, the better my content
You can browse through the entire internet to find examples for your UGC Briefs But nothing beats receiving the product and making the examples yourself You can send your creators the exact shot example you have in mind (Only makes sense if your an Ad Creative/UGC agency)
Why do some UGC agencies hate on AI "You just can't get authentic content using Ai" True, but you can use AI to get the foundations built And then just add the human "authentic" touch to it If you don't use AI in your Ad Creative/UGC process you are CRAZY in the mind
Write clearer briefs. Write clearer briefs. Write clearer briefs. Just write clearer briefs with extra guidance Clear Briefs = Better Ads
Experimenting with at least 2 new methods a month with your service delivery improves your service delivery exponentially Try new methods, there is always a better way to do everything
Take care of your UGC Creators⬇️ - Pay once they submit the footage (Should take max 3 days to pay) - Give them briefs with as much guidance as possible - Be available to answer any questions they have when filming This should at least be the standard always!
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