Colin Day
@cday_ukAdvisor | Non Executive Director | #Marketing Transformation Enthusiast | #MarTech / #FinTech commentator
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I came across this great article by @TheDrum, highlighting how @GoPro and @Tesla have nailed #BrandAdvocacy. Some lessons here for my #B2BMarketing friends. Check out the article here: okt.to/nM4GTY
Are you managing a #EmployeeAdvocacy program? Josh Silverman went #BehindThePost to share his tips for keeping his remote advocates engaged at @PontoonSolution So many tips to take away from this episode. Catch the full conversation here: okt.to/48IuVw
While there are many opinions about #AI, this @Forbes article argues that AI is pushing leaders to be better and I agree with this take! It's an interesting read: okt.to/W7gIO8
Starting an #EmployeeAdvocacy program from scratch or looking for a few pointers for your existing one? @Oktopost is hosting a panel on December 4th at 11 am EST / 4pm GMT to give you all the tips you need to know for a successful strategy. okt.to/J49bpr
If you're in #B2BMarketing and want to build a strong brand presence on #SocialMedia, have you tried #EmployeeAdvocacy and #ExecutiveTakeovers yet? Here's the impact those strategies are having on @starburstdata's marketing efforts. Learn more here: okt.to/EAjasn
2025 is approaching... here are the top 26 #SocialMedia predictions from @socialmedia2day Interesting to see live events on the list for #LinkedIn. Take a look at the full list here: okt.to/mNYKEc
Most popular social media platform for #B2BMarketing? #LinkedIn is clearly still taking the lead. Take a closer look at the findings from @forrester's recent survey: okt.to/L6eOXk
#Impressions versus #Engagement – what's the difference? This article has some great insights on the differences, how they're measured across #B2BSocial channels, and other key #SocialMetrics to help report your social efforts: okt.to/u6Iz8B
Are you neck deep in 2025 planning? The team at @Oktopost has some tips to help set up your #socialstrategy for next year: okt.to/I3vVAR #B2BSocialMedia #SocialMediaManager
Check out @GrantThorntonAU's incredible results while using @Oktopost for their social media marketing strategy. Read the full story here: okt.to/9wne5c
Term of the Day: Ephemeral Content. What is it? Ephemeral content refers to any type of content— videos, images, or messages—that disappears after a short period, typically 24 hours. Think Instagram Stories and Snapchat Snaps. Why does it matter? Check this blog out.
A fantastic recognition for a visionary driving change in #FinTech Simon Paris, CEO of @FinastraFS . okt.to/LJZ07t
B2B marketers – want some inspiration for your #B2BMarketing strategy? I joined the Future Fuzz podcast for an episode and spilled all his expertise on B2B Marketing, employee advocacy, and social media. Catch the episode here: okt.to/zcFSom
Gen Z is breaking down barriers, and if you want to reach this new generation of decision-makers, make sure you're reaching them on #SocialMedia. Here's how Reece Callaway, the social media expert at @HubSpot engages Gen Z on social. Listen for more: okt.to/MnHQF4
#OrganicSocial vs. #PaidSocial – which do you prefer in #B2BMarketing? This blog article provides a run down on both strategies, their benefits and use cases: okt.to/oN13rp
The main purpose of #B2B content marketing is to build authority and trust between your brand and the buying team. Content will be passed over if it isn’t useful or trusted. Here's why: okt.to/V8Emvd
#Instagram is testing a new feature on #Reels that gives notes explaining why certain clips perform well. It’s a great way for creators and marketers to get insights into what’s driving #engagement. okt.to/RYfHdo
On this episode of the @Oktopost #BehindThePost #Podcast, Niki Kostova, Head of Social at @SUSE, reveals her strategies for creating impactful #B2B videos that can captivate audiences and deliver results. Listen now: okt.to/7whTnC
#SocialMonitoring vs #SocialListening – ever wondered the difference? Take a closer look here: okt.to/IjiRp0
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