Brett Westerman
@brettwestermanDigital marketer. SEO. SEM. Analytics. Raising a couple of humans. Still really like dinosaurs.
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Raising a daughter who was equally excited Christmas morning to receive a Baby Yoda plush as she was an American Girl doll feels like I'm winning as a dad.
Bold prediction ... someday negative keywords will be removed from #GoogleAds. Citing privacy or AI optimization, or some other derived excuse.
I literally have this image file saved on my desktop for the constant reminder. Brilliant use of a simple visual to convey a powerful idea.
"If you could go back in time one year, what would you do differently?" A depressing question, because it's about black lines. Instead, imagine yourself answering that question a year from now. You probably know many of the answers. And those lines are all still bright green.
Predictions for Special Ad Categories on #facebookads 1. Available targeting for Housing/Credit/Employment will become even tighter until it's literally anyone with a pulse. 2. The definition of these sensitive categories will expand, along with new privacy-centric categories.
Missed this announcement from Meta: "As part of our settlement agreement with the US Department of Housing and Urban Development, Special Ad Audiences will no longer be available for use by the end of 2022. " #FBAdsChat #PPCChat facebook.com/business/help/…
When duplicating a #LinkedIn Ads campaign, be aware that certain settings (that LinkedIn prefers) are changed without warning: Audience Network is enabled, $100/day budget is set, and ad rotation switched from 'even' to 'optimized'. #PPC
Oh boy #LinkedIn, you've got my OCD fired up and needing to click until all notifications are gone. You feel my pain on this one, @andreacruz92?
LinkedIn Ads replaced the 'Frequency' column with prescriptive date range frequencies (1-day, 7-day, 30-day). These are my favorite time periods anyway, but I appreciate a longer-term campaign view of 90-day or lifetime to gauge audience saturation. #LinkedInAds #B2BMarketing
Fellow #SEO + #PPC keyword researchers out there. I've never liked Google Trends 'relative' charts (out of 100%) and prefer Google Ads Keyword Planner's 'absolute' charts of search volume. Visual example here - the 2nd chart just tells a better story for seasonal & annual trends.
The 'Labor vs Benefit' scale is critical on Technical SEO.
One common aspect of Technical SEO most people don't talk about is the overwhelming number of imperfections you could address but probably shouldn't. This all goes back to prioritization. Does it matter? #SEO
I just created my first #GA4 property and am already nostalgic for Universal Analytics. A brave new world awaits, though I'll admit it feels like an alien landscape so far ...
Now here's a guy committed to the #SEO game. theonion.com/executive-on-d…
The classic @pizzahut book reading program of my youth is still alive … and graciously kept the nostalgic “Book It” logo unchanged.
Filed under "ugh, I should have known better". Provided #GoogleTagManager code to my dev team in Google Sheets, which interprets the leading apostrophe as prefacing text (thereby removing the apostrophe and breaking my code).
I'll take the Pageless layout but have always thought about adding TABS to a Google Doc. Organize thoughts separately, link between them ... hey, let's even allow a Sheets tab right in the mix.
Yet another #PPC puzzler when Google still auto-applies recommendations despite my Account-level settings to the contrary.
Helpful thread here on an #SEO issue that didn't really hit my radar until last year.
How long can the Discovered - currently not indexed status last? 🚨 @JohnMu said, "that can be forever." But does it mean we can't do anything about this status? Not necessarily. 🧵 Read on to find out why.
A friendly reminder that #GoogleAds smart bidding pretends your bid adjustments (including Time of Day) DO NOT exist. Sure they still let you make the platform edits ... and then quietly laugh at your futility. #PPCchat support.google.com/google-ads/ans…
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