@brandcrafter_hk Profile picture

BrandCrafter

@brandcrafter_hk

#FutureOfBranding - a real-time tool using #machinelearning to get a global and local views of #brandactivities based on digital data.

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Did you know, a #brand's #visualidentity matters as much as its strategy and #tone? While our sister company #kobodesign handles the #graphicdesign, #Brandcrafter evaluates your brand's best #definingfeatures and #brandpersonality. It takes two to tango.💃🏻🕺🏻 How exciting!

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At Brandcrafter, we evaluate your #brand's #strategicpositioning on 5 levels to help you find the best route to reach your #targetaudience, and support you in taking bold steps in #businessdevelopment. It takes a village to create a brand! That's why you need data analytics.

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#TSLA's numbers don't make sense on paper; despite the public's aggression towards @ElonMusk's restructuring in the last 2 months, #Tesla is still one of the most valuable car #brands who spent $0 in marketing. #Marketing#branding. #brandequity #goodwill #roadster #spaceman

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A big part of #branding focuses on being #customercentric, asset-light companies #Uber, #Netflix, #Amazon et. al. are doing it, why shouldn't you? #brandstrategy #startupHK #HKtech #852tech #brandimage

.@Netflix didn't kill blockbuster. Ridiculous late fees did. @Uber didn't kill taxi business. Limited access and fare control did. @Amazon didn't kill music industry. Poor customer service did. Not being customer centric is the biggest threat. —@FinancialForce via @BrentLeary

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After being ousted from his own company in 1985, Apple, on the brink of bankruptcy, brought #SteveJobs back on board. Watch how Jobs #rebranded the then-failing business, and turned it into the #1mostadmiredcompany by @FortuneMagazine bit.ly/1G14yfG #852tech #startupHK


Want to know how to #differentiate your #brand from main competitors, and reach your #targetaudience through the best routes? #Branding is the solution. youtube.com/watch?v=JKIAOZ… #brandcrafter #852tech #image #technology #startupHK


With our #data-driven #brandstrategy #analytics software, we filtered 1,143 wedding articles and identified #markettrends and opportunities in China to meet our client's needs. 🇨🇳👰🏻💒Business opportunities today are just within clicks - how exciting! #BrandCrafter #brandingHK


We just reviewed 1,143 wedding articles and discovered Western weddings focus on beautiful, personable events with family, friends. In China beauty is important but weddings are seen as theatre, with decadence, convenience and a focus on "me" surprisingly trumping family.


Underneath all #marketing efforts, it's #branding and #strategy 🌳

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Jumpstart your #design by checking how different #brands are building their identity: goo.gl/QXGquc

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With no data as supporting evidence, we create #design dead-ends. Read the first comment to see how we terminate it. #branding #marketing #visual

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Customers define your brand, which will change over time. Your brand and values aren't a one-time thing you do to start your business, but an ongoing effort. Begin in the end and work backwards. #Marketing is not #branding.

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Brand strategy is the cake, #design is the icing of the cake, #marketing is the cherry on the cake. We know how to make the icing and the cherry, but how about the cake? #brandstrategy @Atomicdust

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#loyalcustomer 😄: I'm loyal to your #brand unless your competitor is on sale. #marketingtips

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Brand strategy is expensive; methods haven't changed since the 80's. We're changing this with #machinelearning >> goo.gl/yZfrRd


We have a new teammate @AskGrowthBot on board (thanks @HubSpot)! Everyone's sending @SlackHQ DMs to ask the bot tough questions! #chatbots


Branding comes before marketing. The latter has become tech driven. The former wouldn't remain as purely art: brandingstrategyinsider.com/2017/05/brand-…


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