BERKELEY | UGC CREATOR | STRATEGIST | PHOTOGRAPHER
@berkeleyholmanCreating captivating performance creative for over 100+ brands, please check out my portfolio below - let’s get started: ✉️ [email protected]
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Simple talking head setup for Halloween concept… Filling in those shadows on the right side, even though my living room gets natural light, it’s usually not enough
My hubs is filming his Amazon UGC collab, and look at what he just sent me. 🤣 @berkeleyholman RIP to your butt.
You are more than just “ugc creator” Writing scripts and copy, coming up with a shot-list, conducting research, and analyzing data? That’s skills just a “ugc creator” would not be able to execute! Separate yourself from others by doing more than just reading a script
NEVER sign a contract before seeing the brief or scope of work… Made that mistake when I first started out, it’s easy to be taken advantage of when you don’t have experience with negotiating or contracts
Brands/Agencies that send the brief BEFORE you agree or sign the contract - are a BLESSING!
This 🎯 take it from someone who had this in their portfolio when they were a UGC newbie… Let your work, analytics, and testimonials speak for itself!
Why UGC creators should remove “why UGC” from their portfolio 👀 from a Creative Director who hires UGC creators! tiktok.com/t/ZTRG1QBQr/
Invoicing 🤣
What’s your favourite part of the UGC process? Filming gets me soooo excited but editing is another story 🫠 #ugc #ugccommunity
Focus on your portfolio in the beginning! Start with products and brands you already enjoy using that way it will be easier to be more genuine and authentic. Make sure you have a variety of content but most importantly videos that showcase your on-camera presence!
Any tips or help for who just start in UGC ? Sometimes I fill I’m doing something wrong 🤯 #ugc #ugccommunity #UGCcreator
My husband @berkeleyholman, was invited by Amazon to be flown out to Seattle & speak on a panel as one of their top creators. 👀 He’s barely active on socials now, & is always fully booked. Why? Bc in the first 6 months of his journey he was RELENTLESSLY promoting himself.
Want to land more UGC deals? Then go above and beyond for your current clients. This means outstanding communication, being punctual with deliverables, and most importantly being a kind person! If you are not get returning cliental, then you might need to do some reflecting.
I. Love. Whitelisting. It is essentially passive income. A previous client of mine has been running my ads on Meta for months and pay me a monthly fee to do so….and I don’t have to do anything. Incorporate this into your services! Another way to rack up additional income.
My top selling digital download just got a makeover. 🤍💻 30% Off this week only. Includes: - Detailed Beginner’s Guide - Portfolio Template - Pricing Kit - Creator Notion Dashboard - Invoice Template - Contract Template - Portfolio & Pitch Audit 4amstudios.co/creator-resour…
The day I got married to @berkeleyholman aka the day I met @ChelseaUGC at our wedding. 🤍🤣
Post. Your. Work. Whether it is on your business or personal accounts, some of my best jobs and gigs have come from me posting about what I am up to on my personal account. You never know what old friend or colleague may see it and need your services
B-roll is way more valuable then one fully edited video… Just cause it takes less time to produce doesn’t change the value of it, don’t let clients convince you otherwise. The amount of b-roll I have repurposed for my SMM client is absurd
This is what differentiates you from being an amateur/newbie creator to a seasoned creator- getting solid results 🙌
Getting analytics/case study report from your clients is crucial… I definitely am going to start including that in my contracts going forward! If they are not required to give it you, then it is harder to hold them accountable to it
🐐
DO NOT disregard TikTok shop 👏🏼👏🏼 Here are my earnings from just 2 products I’ve promoted on my account It’s just like Amazon, but higher commissions (& a lot of amazon sellers are on here) & I still have over 1,000 orders pending😭 Affiliate marketing is my new fav stream💰
Getting analytics/case study report from your clients is crucial… I definitely am going to start including that in my contracts going forward! If they are not required to give it you, then it is harder to hold them accountable to it
Had a lot of fun with this shoot! Will post some of the finished pics later 📸
BTS from yesterday. 🤍 Shooting an artist in her element. So cozy and from love.
United States Trends
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