@arindam___paul Profile picture

Arindam Paul

@arindam___paul

Building @atomberg_tech | Tweets around D2C, consumer brands, health, books, sports, fitness & startups | Take my work seriously, not too much myself

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Pinned

Updated thread collating my tweets that deep dives into multiple aspects of scaling digital first consumer brands Written primarily from first hand experience of growing a brand from 0 to 1000 cr ARR in 8 years in a capital efficient manner Read & RT if you find it useful 👇


Cab driver playing songs that can double up as life advice “Duniya me aaye ho toh love kar lo. Thoda sa jee lo, thoda thoda mar lo”


Customer centricity is a core value, and try to live by it always Enjoy the new jars

Within one day, Atomberg has replaced all of the jars with the new versions because the older ones lacked a locking mechanism. My mom is so happy now. 😭😂 Great job, @atomberg_tech! ♥️

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Arindam Paul Reposted

This dude is making me look for mixer grinders at 1am. Good product AND social media presence!

DM your address Congratulations and welcome to the Atomberg club. Once you go Atomberg, you can’t go back And once you use the product, do share honest feedback with us and some of the hummus with all the twitter junta who helped in this



Arindam Paul Reposted

wow absolutely love your products. My new home will have your fans fs. you've kept the price so affordable too !


Don’t tell her about the coarse mode in the Atomberg mixer grinder then Its way more magical 😀😀

@arindam___paul Mom loves @atomberg_tech and she changed every fan of my house to @atomberg_tech and terms the remote functionality a magic. Thanks!



Arindam Paul Reposted

@arindam___paul you've made magic. my home now has 3/6 atomberg fans. super cool & aesthetic, remote controlled and one is even alexa compatible. all the best with @atomberg_tech . waiting for listing day.


Good day to relook at this 5000 Swiggy employees made around 9000 crores in the IPO Some would have made 100 cr plus Many many more would have made 10 cr plus Life changing money for most people and will enable risk taking and another 100 plus startups from this set

Wealth creation through ESOPs is a major reason why people join startups. But most people struggle to correctly evaluate job offers that also includes ESOPs Here is how I would think evaluate offers with significant ESOP component For an employee to make meaningful money…



Class ❤️❤️

You and I... In this beautiful world ❤️ @Swiggy

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Saw this video circulating Please do not try something like this ever on a running fan The blades of a fan are designed for a certain output ( speed and air spread) Any additional weight will adversely impact air delivery and will also harm the motor


Arindam Paul Reposted

I have been using this Fan for the last four years. Performance wise it's superb. Performance wise super and also it saves power compared to others. It's the first company to introduce BLDC technology in India.


Arindam Paul Reposted

Using from 2018 without any issues. Their BLDC motor is helping to save power for us. We are using this model : amzn.to/3UI5xNX


Arindam Paul Reposted

Have 4 of them. Main advantage for me was , I am able to manage with single battery invertor due to these fans! And savings in electricity bill was an added advantage. Have been using these from 3Y.


Arindam Paul Reposted

Most of the new houses have Atomberg fans … Haven’t tried this yet, but the craze is unreal.

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Been an extremely challenging and stressful couple of days, but some messages make you smile And hopefully will have more means to do meaningful things for this cause in future

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2 rules in life 1. Never bet against Elon 2. Never forget rule 1


Arindam Paul Reposted

My mother absolutely adores this. This is her favourite kitchen appliance (and she buys far too many 😅) Happy to set up a call with her :)


I know this is an undisclosed ad for the noodles brand The marketer/social-influencer agency involved will get brownie points and tell “see how many impressions we got for so little money” Hope someone doing budget allocation asks them 2 words, “So what?”

Married life is crazy bro 🤣 🤣 My colleague’s wife sent him these instant cup noodles and EMPTY TIFFIN in lunch bcoz he forgot to book the gas cylinder on time 💀

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It has been almost 6 months now since we launched the product Now consistently featuring amongst the top 20 mixers on Amazon Did unprecedented numbers in the festive season- surpassed all expectations Back here asking for help - If you have bought this product and can spare…

Mixer Grinders in India have always been sold on parameters like how quickly they grind, how powerful they are( wattage anyone? ) and how many jars and attachments they give(most of which you never use) And somewhere down the line, we started forgetting the main reason of using…

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Arindam Paul Reposted

the sneaky thing about optionality is that not choosing often masquerades as wisdom ("I'm keeping my options open"), when it's actually fear and opportunity cost anxiety stacked in a trench coat


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