Amperity
@amperityAmperity helps brands turn complex customer data into business value. We believe that better data drives better results.
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Owens joins @Amperity amid strong market momentum, as the company advances its mission to help brands transform complex customer data into business value. #appointment #customerdata #leadership marketech-apac.com/amperity-appoi…
Make sure to read "Unlocking Generative AI's Impact on Marketing: What IT Pros Should Know" by Brian Shumsky of @amperity It's critical to ensure the right data is collected, integrated, and made accessible. vmblog.com/archive/2024/1… #GenAI #GenerativeAI #AI
The Secret Sauce for Contact Center Success - By Christian Saffici @amperity contactcenterpipeline.com/Article/the-se… #cctr #custserv #cx #contactcenter #customerservice #customersuccess #customerexperience #callcenter
Should #GenAI be referred to as ‘last mile AI'?thewisemarketer.com/should-genai-b… via @thewisemarketer
Got the chance to talk with @derekslager of @amperity to learn why it's important to not lose sight of the forest when looking at the numerous data trees: worldofdaas.com/p/perfect-data…
JB Hi-Fi aims to unify its data using @amperity's industry-leading identity resolution, improving data quality across both online and offline channels to create a comprehensive, 360-degree view of its customers. #technology #firstpartydata #partnership marketech-apac.com/jb-hi-fi-partn…
New on the CDPI blog: @amperity details how to use #GenerativeAI to improve personalization in marketing. cdpinstitute.org/amperity/build… #AmperityCDP #Databricks #DatabricksLakehouse #LakehouseCDP
Three Headaches of Advertising through Onboarders (And How to Fix Them) by @amperity customerthink.com/three-headache… via @CustomerThink
AI Gatekeepers: Why Brands Must Master Data-Driven Personalization to Thrive by @amperity customerthink.com/ai-gatekeepers… via @CustomerThink
Caleb Benningfield, Head of Lakehouse Strategy at @Amperity, discusses AI, Lakehouse Architecture and Customer Data Management inaitoday.com/ai-lakehouse-a… #AI #AInews #artificialintelligence #technology #tech #technews #lakehouse #LakehouseArchitecture #CustomerData #DataManagement
Congrats to the companies listed on the ShortList for Customer Data Platform (CDP) by @lizkmiller zurl.co/EHU3 @acquia @Adobe @amperity @BlueConic @hcltech @Microsoft365 @SAP @Salesforce @tealium @TreasureData @ZetaGlobal
@amperity Welcomes Chris Polishuk as Chief Revenue Officer martech360.com/marketing-auto… #salesenablement #Amperity #ChiefRevenueOfficer #CustomerDataPlatforms #martech360 #news
CDP Evolution: Is the Hype Finally Over? cmswire.com/customer-data-…
Maximise your ‘Olympic-Size’ ad spend with AI - @Amperity inaitoday.com/maximise-your-… #AI #AInews #artificialintelligence #technology #tech #technews #adtech #marketing #advertising #data @Olympics #Olympics #Paris2024
Cloud data warehouses are reshaping martech stacks. The rise of 'composability' in CDPs & other tools is leading to unbundling apps from data. This shift could revolutionize how businesses manage & activate customer data. martech.org/what-the-compo… #DataWarehouse #Composability
Roku Adopts Cookie Alternative UID2 To Optimize Its Ad Platform shar.es/ag5v5M via @Ecommerce Times
Ad-Tech Experts Weigh In on Using GenAI streetfightmag.com/2024/08/01/ad-…
.@BillyLoizou, Area VP APAC at @Amperity, analyses how AI is disrupting how to calculate ‘customer lifetime value’ inaitoday.com/how-ai-is-disr… #customerlifetimevalue #AI #AInews #artificialintelligence #technology #tech #technews #ML #machinelearning #customers #data
Industry Reacts To Google’s Backflip: ‘Why Switch Off The Cash Cow’, ‘Cookies Are Doomed Either Way’ & ‘Multi-Touch Attribution Sucks’ bandt.com.au/industry-react… via @bandt
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