Fidelitas
@_FidelitasFidelitas is a full-service marketing, advertising, and PR agency that develops brand loyalty through intentional storytelling. Podcast: https://t.co/ta0rvor88l
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Google Ads’ new Optimization Score update now highlights when competitors are impacting your impression share, offering clearer insights into the competitive pressures shaping your campaign’s performance. #Fidelitas #GoogleAds #MarketingNews
Social media isn’t just for ads; it’s how people discover brands. The implication? Brands must create engaging, shareable content and foster genuine interactions to turn casual scrollers into loyal customers. #Fidelitas #WinnersKeepScore #SocialMedia
Big moves from Meta 👀 Their potential search engine would give them more control over data collection, enabling it to fuel its AI models with a unique data stream designed specifically for its applications. #Meta #Fidelitas #Search
Are you truly prepared for the largest shopping event of the year? Check out our top 10 things e-commerce businesses often overlook that could make or break your BFCM success bit.ly/3NIGAOr
The new "PayPal Ads" leverages data from over 225 billion transactions to give advertisers unique insights on consumer behavior. With plans to add video ads and self-service tools next year, @paypal is poised to offer a robust advertising solution. #Fidelitas
The DOJ's antitrust case against Google could reshape the search landscape. Proposed remedies may create opportunities for new platforms. As these changes unfold, businesses and marketers should prepare for a more open search ecosystem. #Fidelitas
Buyers often trust individual recommendations when deciding to make a purchase. Brands can take advantage by choosing the right influencers and managing those partnerships strategically. #GenZ #Marketing #Fidelitas
Content marketing could offer higher ROI than you think. Why? It primarily focuses on owned media and organic growth instead of paid ads. Is your brand tapping into the full ROI potential of content marketing? #Fidelitas #ContentMarketing #OrganicReach
Google is shifting its search strategy, giving more visibility to user-generated content like Reddit threads and niche forums. By surfacing real-life experiences and insights, Google aims to deliver the authentic content users crave. #SEO #SearchTrends #GoogleUpdate #UGC
One powerful strategy to drive conversions and maximize your online presence is hyperlocal social media marketing. Read our blog to learn more 👇 bit.ly/4dE5o4U
Many marketers are seeing their roles evolve, gaining more influence and impact across their organizations. Do you agree? How has your role shifted over the past year? #B2BMarketing
Amazon Ads has introduced exciting new generative AI tools to help advertisers craft compelling video and image content.
TikTok’s rise as a trusted source of information marks a fundamental shift in how people, especially younger generations, search and engage with content.
Social media connects brands with audiences, boosts engagement, and enhances visibility. Crafting and sharing content strategically can maximize your impact and drive meaningful interactions. Are you optimizing your ROI with social media? #Fidelitas #ROI #SocialMedia
When you focus on delivering real value, your brand stands out. Create an experience that resonates with your customers and keeps them coming back. #Fidelitas
YouTube has begun rolling out its new "Pause Ad" format on TV screens, where ads appear when videos are paused. While the feature offers new opportunities for advertisers to engage viewers during breaks, it also introduces potential interruptions to the user experience.
Data plays a vital role in helping marketers understand their customers and enhance campaign effectiveness. Is your team fully leveraging data to drive your marketing decisions? 📊 #MarketingStrategy #DataDriven #CustomerInsights
Public relations is evolving, and it’s no longer just about press releases. From influencer partnerships to crisis management, modern PR is about innovation and adaptability. Read our blog to learn more: 🔗 bit.ly/3XO9xP1
The content marketing industry is set to hit $600 billion in 2024, driven by rising digital consumption, personalized content, and AI integration. Businesses are investing more in content marketing to engage audiences, boost brand awareness, and drive sales.
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