@Urban_Gyllstrom Profile picture

Urban Gyllström

@Urban_Gyllstrom

Planner/strategist | Founder and CEO @ Gyllstrom Communication Agency | Most of my tweets are in english, some in swedish, some in jabberwocky.

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OpenAI introduces Sora, its text-to-video AI model / OpenAI’s latest model takes text prompts and turns them into ‘complex scenes with multiple characters, specific types of motion,’ and more. openai.com/sora


Den här AI-startuppen gör säkert makalöst bra grejer, men namnet gör det kanske svårt för dem att slå i Sverige?

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Så ”onödigt” att alla fotbollsligor har VM-stängt när det bara är två länder kvar i turneringen. Eller fyra länder, med bronsmatchen. I framtiden tror jag VM kommer utökas, när ändå alla spelare är på plats och tillgängliga. Spanien-Brasilien i en match om sjundeplatsen, typ.


Urban Gyllström Reposted

I'm pretty sure Bill Bernbach never asked a client to be 'brave'. I know John Webster and David Abbott never asked a client to be 'brave'. They all just explained why the idea they were showing them would work better than ordinary dull ads.


Skogsbrandsforskare berättar i P1 att skogsbränder orsakade av barn är nästan noll i dag - en stor skillnad mot förr. Han spekulerar i varför men nämner aldrig hårdare straff som orsak. Märkligt. Finns det andra sätt att lösa problem?


När är egentligen valet om vem som ska bli ny kung eller drottning i Storbritannien?


Urban Gyllström Reposted

Hugh Grant tweeted a request at activists protesting outside Westminster to play the Benny Hill theme on their loudspeakers; when they did it became the soundtrack for street interviews with leading Tories trying explain the situation to the British people


“Generally, you don’t generate any sale from an ad, what you do is generate a memory and then at some point later they consult their memory.” - Jon Lombardo, global head of research at LinkedIn’s B2B Institute. | marketingweek.com/ehrenberg-bass…


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @positiveKristen #brandstrategy #branding


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @DerrickDaye @benedictevans @faris #brandstrategy #branding


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @rorysutherland @emiliearrive @hondanhon #brandstrategy #brands


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @herdmeister @positiveKristen #brandstrategy #brands


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @positiveKristen @The_IPA @hondanhon #brandstrategy #brands


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @BrandingInsider @tarciziosilva @positiveKristen #brandstrategy #brands


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @Storythings @LucianTrestler @IAmElliot #brandstrategy #brands


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @rosieyakob @hondanhon @positiveKristen #brandstrategy #brands


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @clweinfeld @BrandingInsider #brandstrategy #brands


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @zoescaman @BrandingInsider #brandstrategy #brands


"Battle for your mind" is out! Daily bits of marketing, planning, branding, strategy, ads, etc. paper.li/Ullban/1409516… Stories via @RachaelHasIdeas @rorysutherland #brandstrategy #brandsynario


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