Udit
@UditGr4Product Manager | MBA @NTUsg | Past - Built and broke some stuff @tokopedia
@Uber , in their early days, ran a highly successful referral program to build and grow their business. By increasing LTV (lifetime value) and decreasing CAC (customer acquisition cost) through referrals, the Uber referral program achieved impressive results. some key learnings:
My first company scaled paid social for Uber, Dollar Shave Club, Clash of Clans, & other top B2C companies. One secret we learned early? The marketing sprint. I have an awesome @NotionHQ template to execute on priorities fast. RT + comment “Sprint” and I’ll DM you!
Such a good read - blume.vc/commentaries/s… @BlumeVentures always raising the bar with insights in your content :)
Just read out @salesforce and how they implemented skimming pricing strategy in their early days. Just amazed 👏
Ownership mindset > Just being executioner and doing what's being told. A contrasting difference in terms of results!
Very tough to work with people who always see negativity in everything and never the positive side of things.
Such a different friendship bond i have with people i met in engineering and those i met in mba. Didn't expected this big of a difference in personalities between them
A valuable lesson for marketing is that people buy things based on how they want to be seen by others. e.g one of the main reasons for purchasing an LV bag or another high-end item is that people want to come across as classy and sophisticated to others, #Marketing #MBA #lesson
The Best of the Best about Product Strategy just for you! Articles, podcasts, videos, tweets and books. Get free access to this crazy overview with linked sources! Like + Retweet + Reply "strategy" (Follow so I can send the link)
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