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TheFutureLaboratory

@TheFutureLab

One of the world's most renowned futures consultancies. We inspire and future-proof organisations.

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#ForesightFriday : Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, senior foresight analyst Alice Crossley unpacks the first Christmas campaigns of the season : hubs.la/Q02YkgpW0


Our deputy creative foresight editor, Olivia Houghton, was at Global Wellness Summit recently exploring what the Synthocene Era means for the Beauty, Health, and Wellness sector. You can explore our Beauty, Health, and Wellness research here: hubs.la/Q02Yb2XK0

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#NeedToKnow : On day two of Web Summit, attendees spread their attention across start-up pitches, the exhibition floor and a series of talks and panels covering everything from AI and marketing to fintech and the future of governments : hubs.la/Q02Y9Qvz0


The #Wicked movie is an opportunity for brands to think about immersive experiences, says analyst Seyi Oduwole: “We’re in an era where people want to immerse themselves in a world. It’s not just about seeing the movie anymore. It’s about living the movie,” hubs.la/Q02Y1RhT0


There's still time to RSVP for our Synthocene Era: AI Futures Online Event, which is taking place on 26 November between from 2:30pm–3:30pm GMT. RSVP now: hubs.la/Q02Y1RwH0 Not a member yet? Book a demo of the platform: hubs.la/Q02Y1Sp30 #AI #OnlineEvent


A new UK survey by the National Literacy Trust reveals a ‘shocking and dispiriting’ decline in children’s enjoyment of reading. Only 34.6% of 8–18-year-olds say they read for pleasure in their spare time, the lowest level recorded in nearly two decades : hubs.la/Q02Y1dw40

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We've distilled the five key topics you should focus on in 2025 in our latest Future Five 2025 report, which is available to read now: hubs.la/Q02XSd3n0 #FutureFive2025 #Branding #2025Strategy #Report #Macrotrend #Foresight


In March 2025 Singapore’s latest 13-hectare zoological park, will open at Mandai Wildlife Reserve. Designed for immersive adventure, the park features elevated walkways, forest trails and adaptable habitats where 29 free-roaming species reside : hubs.la/Q02XS0lJ0

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Get ahead of the competition with LS:N Global. 📢Are you ready for Ember?📢 Our new generative AI tool will allow you to unlock insights faster, transforming how you explore trends and consumer foresight. Book a demo: hubs.la/Q02XHf1S0 #TrendsIntelligence


#NeedToKnow : Canada Water's new timber boardwalk is designed to promote biodiversity. The 170-metre walkway is inspired by dockworkers who, in the 19th and early 20th century, would ‘timber hop’ to move around : hubs.la/Q02XGrhV0

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#ForesightFriday : Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, deputy foresight editor Dan Hastings delves into the results of the US election and the critical lessons to be learned : hubs.la/Q02XtJcc0


What does the future of AI hold for your business? Tune into our members' exclusive online event on 26 November as our experts distil the key takeaways from our Synthocene Era macrotrend. 🕑 2:30–3:30pm 📆 26 November RSVP: hubs.la/Q02XglSj0


The Future Laboratory was commissioned by G42, a global leader in AI and cloud computing, to create a landmark report on AI’s role in reshaping the #sports industry. Read the blog and download the report here: hubs.la/Q02X47b70 Partner with us: hubs.la/Q02X47950


Diageo has introduced #FlavorPrintConnect, an innovative platform powering the premium drinks manufacturer’s Single Malt Special Releases 2024 Tasting Experience. Read more on LS:N Global : hubs.la/Q02Xfzrm0


Our popular Future Five 2025 report unpacks five crucial topics for brands and businesses to address in 2025 and beyond. The report is available for members of LS:N Global as part of their membership, or you can buy the report in our shop: hubs.la/Q02X4gY70 #FutureFive


As we enter The Synthocene Era, LS:N Global spotlights the innovators merging human and machine intelligence. Meet F!nh, the London-based design studio that believes AI can bring more magic into our everyday lives. Watch here: hubs.la/Q02WZTZ50 #AI #SynthoceneEra #Design


A new study by travel tech firm Amadeus reveals that nearly half (46%) of global travel companies see generative AI as a top priority for 2025 : hubs.la/Q02X41F20

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This week, our co-founder Chris Sanderson will be at the Sri Lanka Design Festival, participating in several events from 7–10 November, Find out more about the festival: hubs.la/Q02WXzgh0 #SriLankaDesignFestival #Event #SLDF

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Join us on 26 November for a members’ exclusive online event, during which our experts will distil the key takeaways from our recent AI Futures macrotrend, The Synthocene Era. 🕑 2:30pm–3:30pm GMT 📆 26 November 2024 RSVP now: hubs.la/Q02WXkh60 #OnlineEvent #AI

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With what it claims is the world’s first plastic-free, compostable earplug, Gob aims to tackle the staggering 40bn single-use earplugs produced annually, which could wrap around the Earth nearly 100 times if laid end to end : hubs.la/Q02WXjYj0


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