Tatyana Fernandes
@TanyaFerndsBusiness Development & Growth | 10+ years in startup and corporate
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@SplitMetrics
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Wondering how to describe your ideal customer? I just published a few tips link.medium.com/yFcuHiyxyNb
I just published Building a Revenue Machine: The Basics of Sales Success link.medium.com/G7KVbidHwNb
To analyze ad creatives, we use an eye-tracking AI technology. It helps us determine which screen elements players pay attention to, whether buttons are appealing enough, and whether anything obstructs the view. Armed with this data, you can improve creatives’ conversion…
Hey there! We're Sensemitter. We break down player experiences using advanced playtesting with behavioral and emotional analysis. Our eye-tracking and facial coding tech helps gaming businesses get deeper insights into player motivations. More about us in the thread below!
Discover live radio. Hosted by artists. With all-new stations and dozens of exclusive shows created by the most iconic names in music. Available live or on demand. Listen only on Apple Music: apple.co/radio
Bet you've read dozens of articles related to CRO on the app stores. But what about an unexpected decline in conversions? We've put together 7 most common reasons for drops in conversion to help you always be prepared: splitmetrics.com/blog/common-re… #conversions #AppStore #splitmetrics
Check highlights from our research “The impact of #covid19 on #applesearchads” in this Slideshare presentation. Or learn how downloads and cost per acquisition have changed from the full report at splitmetrics.com/blog/impact-of…. slideshare.net/SplitMetrics/t…
To optimize #AppleSearchAds where needed, it makes sense to understand the funnels and converting potential of your keywords. In our new article, we cover 3 #useracquisition funnel best practices. Read: splitmetrics.com/blog/user-acqu…
We joined @DeconFun podcast for in-depth talk on how to improve #marketability with data-driven decisions on game concepts, art style, USP & marketing message Learn how to boost IPM, lower CPI, drive the right audience without coding podcasts.apple.com/fi/podcast/dec… #appmarketing #aso
@Thomasbcn recommends free Apple Search Ads Course & Professional Exam by SearchAdsHQ: 9 info-rich lessons; 100-questions exam to test your skills (can be taken separately) & #certificate by official #AppleSearchAds partner searchadshq.com/apple-search-a… #appmarketing #useracquisition
Have you ever wondered if there are any evidence-based principles & approaches to developing app store creatives? They actually exist, and we share them with you, so that you could grab user attention on the app stores and get more downloads: splitmetrics.com/blog/how-to-de… #ASO
Have you already seen our #AppleSearchAds Benchmarks Report 2020? The cool part about it is an Interactive Dashboard, where you can navigate all the included metrics: - Avg TTR, CR, CPT & CPA by categories & storefronts; - Seasonality trends for CPT & CPA. Read more: #aso
We’ve made research to understand the impact of #covid19 on #AppleSearchAds across 6 categories. See how Downloads and Cost per Acquisition changed in the #coronavirus pandemic context: #aso #appstoreoptimization #mobilemarketing splitmetrics.com/blog/impact-of…
Do you want double install rates? @GameHive can tell you how to. Read on their success story: 2X installs and 15% scale with optimization and automation via SearchAdsHQ splitmetrics.com/cases/game-hiv… #applesearchads #mobilegrowth #appmarketing #useracquisition
To help you avoid routine tasks when working with Apple Search Ads and let you focus on scaling campaigns, we've brought together top 3 Apple Search Ads automation strategies. Find everything from A to Z for each strategy, including ready-to-use rules: splitmetrics.com/blog/apple-sea…
We are so excited to share some news with you. We've just rolled out the complete Apple Search Ads Course and what is more, the all-embracing Professional Exam for Search Ads! Pass the Exam and get a certificate proving your proficiency in #AppleSearchAds. splitmetrics.com/blog/searchads…
Register for our tell-all webinar with @phituregrowth about mobile A/B testing: best practices, mistakes to avoid & why it's the best alternative to app prototypes. March 26, 2020, 3 pm GMT +1 splitmetrics.com/AB-testing-web… #ASO #appmarketing #mobilegrowth #appprelaunch
Flyin: Reducing Cost per Acquisition by 15% with SearchAdsHQ • SplitMetrics: splitmetrics.com/cases/flyin-ap… via @SplitMetrics
We’ve teamed up with @phituregrowth to understand the relationship between #AppStore impressions and Apple’s Search Popularity. Get the research findings in our new blog post: splitmetrics.com/blog/apple-sea… #applesearchads #appmarketing #aso
@SplitMetrics #SearchAdsHQ team is going to #London on January 15 - 22. Running #AppleSearchAds campaigns? Considering running #ASA for your app? Looking for a tool to see the funnel, bulk manage and automate campaigns? Let's meet! #searchads #mobilemarketing #ua #mobileapp
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