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TheWayoftheWeb

@TWOTWMarketing

We're passionate about content and digital marketing. You need great writing, effective SEO and engaging Social Media. And that's what we love to provide.

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TheWayoftheWeb Reposted

Only ONE DAY to go until Peterborough STEM Festival! Don't miss out, book FREE tickets: peterboroughstemfestival.co.uk 🚀🎉 #Peterborough #PSF2024 #PeterboroughSTEMFestival #PBSTEMFest #AdaLovelace #STEM #FreeEvent #Science #Technology #Engineering #Maths #STEMAdventurers...

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It's worth making a note to add important or relevant networks, as "Google Lets Businesses Add Social Media Links To Profiles" buff.ly/3DZPfXP

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TheWayoftheWeb Reposted

It's your last chance to become one of the next IPSE #Freelancer Award 2023 winners! Enter here: ➡️ ipse.in/awards2022 ⬅️ 🏆 With 4 NEW categories included in this year's #IPSEAwards, more opportunities exist than ever to win! But be quick - entries close at 5pm today!

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TheWayoftheWeb Reposted

We have completed the roll out of the Search Console Video index report - if Google detects videos on your site, this report will appear on the left navigation bar in the coverage section. We hope this will help you understand how your videos perform on Search! 🧑‍💻

📢 To help you understand the performance of your videos on Google, and identify possible areas of improvement, Search Console is launching a new report called Video indexing. Learn more developers.google.com/search/blog/20…

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"More content by people, for people in Search" - Google has announced an update which will focus on delivering quality content to users, which could have implications if you've churned out low-quality pages - and it will have a sitewide impact... buff.ly/3AuS2at


Useful to know if your business, or those of clients, are being targeted by scammers threatening 1 star reviews. "Update on one-star review scams - Google Business Profile Community" buff.ly/3ITCFv9


You do good for others by making your content more accessible. And you do good for yourself by providing more ways for search engines to index text related to visual content.

Fellow freelancers, whatever you do, make sure you're being accessible. Being Deaf and disabled, campaigning for better digital accessibility is something I do in my spare time. Caption your videos. If you post images, add alt text! ^ Liam #TuesdayTakeover #TwitterTakeover



Soon every social network will be shoppable, with Twitter testing a new Shop Module once more... buff.ly/3rFrEou

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If you're a content creator looking to earn through affiliate links, it might be worth revisiting Pinterest, as you can now monetise Idea Pins... buff.ly/3xarExZ

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It's often mentioned in a disparaging way, but it's interesting to see LinkedIn posting a record in revenues, and good growth in active sessions... buff.ly/3BNehHj

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"Google now shows why it ranked a specific search result" - currently rolling out to a small percentage of U.S search results, but could have big implications for the future... buff.ly/3zhb4xQ


Facebook's Dan Levy shares some of the new innovations coming soon, which could be really important for publishers and businesses - especially the news feed and commerce tests and launches buff.ly/3hIMQoY

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TheWayoftheWeb Reposted

Later today, we are releasing a broad core update, as we do several times per year. It is called the June 2021 Core Update. Our guidance about such updates is here: webmasters.googleblog.com/2019/08/core-u… This will be followed by the July 2021 Core update. Here’s more information about that…


To help identify emerging and future trends, find inspiration, and just enjoy some great work, we've started collecting all the 'Best of 2020' reviews by tech, digital and content services in 1 place... buff.ly/36HWlQT

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Not looked at TikTok for your business? Or not really sure what could work in terms of content or ideas for promotiong yourself or your company? It's worth checking out their review of the year for ideas: "The Year on TikTok: Top 100" buff.ly/2L05T1r

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29% year-over-year growth in users, and increased ad revenue, reported by Twitter in their Q3 report... buff.ly/3jJkXMk

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