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TSC Americas

@TSCAmericas

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Joined April 2018
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Curious how building a #chatbot works and what the process is? Check out our 5 Steps for Building a Chatbot - Step 5: Operation. See previous weeks for steps 1-4!


Curious how building a #chatbot works and what the process is? Check out our 5 Steps for Building a Chatbot - Step 4: Implementation. Stay tuned next week for step 5!


Curious how building a #chatbot works and what the process is? Check out our 5 Steps for Building a Chatbot - Step 3: Development. Stay tuned next week for step 4!


Curious how building a #chatbot works and what the process is? Check out our 5 Steps for Building a Chatbot - Step 2: Design. Find step 1 in last weeks post, stay tuned next week for step 3!


Thank you all for joining our chat today and special thank you to @paper_li for being our guest today! #DigitalCXChat


TSC Americas Reposted

A6. Authority for you, value for the audience, boost for SEO (which gives your brand greater visibility over time), and connections within your industry. Plus, if you're short on time (most marketers are), you can still create content that's new and of interest. #DigitalCXchat


TSC Americas Reposted

A3. Creating and curating is the best way to stay alive in content game. Pro tip: Use guest posts and mention them to make strong communication and a extra post on your flow. #DigitalCXChat


TSC Americas Reposted

A7. - Harness yourself with tools to save time. For content discovery and inspiration. - Plan ahead. - Provide a variety or types of content. - Don't forget to give credit to creators. - Review the results of what performs best. #digitalcxchat


TSC Americas Reposted

It demonstrates you're both a pioneer and a collaborator. You build things, and you build together. #DigitalCXChat A6

Question 6: What purpose does a mix of creation and curation serve to your brand? #DigitalCXChat

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Question 7: Share some best practices to leverage the creation/curation content mix #DigitalCXChat

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TSC Americas Reposted

A2. Major benefits: + Quick and easy content generation + Go with flow + Dobule benefits as it is already likable content + Retargeting #DigitalCXChat


TSC Americas Reposted

A1. Content strategy is totally depends on the likings of your audience. It's a good way to produce and reuse the content by curating it. Simply, curate your best performing content and reuse it as your next move. 💎 #DigitalCXChat


TSC Americas Reposted

A4. I use a hybrid system of sorts to manage managing and planning content creation & curation. - @Trello - @Pocket - @evernote (been using it since 2009) - @feedly Last but not least... @buffer 🙌🏽 And yes. I use them all every single day. #DigitalCXChat


TSC Americas Reposted

A6. As a startup, it allows us to use our efforts in a better way. We can always rely on sharing great content with our customers, even if we didn't have time or resources for content creation. We've also found lots of value in connecting with like-minded peeps. #digitalcxchat


TSC Americas Reposted

A5. Set realistic expectations, don't compromise to produce more than you can. Remember that good content creation/curation takes time, and you need to allocate time to create and share it. Always have a "sharing" plan, where are you going to promote the content. #DigitalCXChat


Question 6: What purpose does a mix of creation and curation serve to your brand? #DigitalCXChat

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TSC Americas Reposted

Ditto to all of this! Don't create content just to create it. Every piece should have an intention and be relevant for your audience so you can distribute via email, social, etc. #DigitalCXChat


TSC Americas Reposted

A5. Listen actively to your audience! See what they are responding to. What brings them the most value? What are they most interested in? What support/info do they need? Be flexible. Be aware of context. Think about the timing of the post and it's relevance! #DigitalCXChat


TSC Americas Reposted

A5 More is not better. You're better off sharing fewer created and curated posts that are high quality vs churning out sub-par material and spammy content. Be consistent! #DigitalCXChat


Question 5: What are some helpful tips to consider when carrying out your content strategy mix? #DigitalCXChat

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