StrategicAmpersand
@StratAmpStrategicAmpersand is Canada's only full service, integrated marketing communications agency specializing in technology.
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What generative AI use cases is your company implementing or planning to implement? Here’s some recent and useful data from @Gartner_inc
Together with our client Trilliant, we developed a truly integrated, phased approach to maximize momentum, sustain awareness and create excitement with a combination of powerful communications and marketing strategies and activities to deliver huge impact at @Enlit_Asia
Your favourite colour isn’t a brand strategy. That’s it; that’s all.
Did you know the tech sector accounts for over 6% of Canada’s workforce? A report last year by Deloitte found Canada has the highest concentration of AI talent anywhere in the world. Are you surprised?
Studies show the number of decision-makers involved in B2B buying now averages 7.4 people in 2024, up from 6.8 in 2022?! And decision times increased, extending by 54 days, Yikes! As marketers that means you need to stay top of mind and provide ongoing reassurance. We can help.
“Vanity metrics may make you feel good, but they don’t offer clear guidance for what to do next.” – Eric marketoonist.com/2024/10/7-dead…
Recommendation: Check our Amber Mac’s AI tech, tips, and tools for small businesses to help grow their business and save time and money. linkedin.com/posts/ambermac…
Recently saw this poll on LI. Notable or not, it pays to ask your customers and prospects how they prefer to consume information and test your vehicles accordingly.
We recently worked with @tradeshift to reengage with key IT analysts in North America and EMEA and introduce the new leadership team. Analyst relations is a strategic activity that can influence your B2B technology company's positioning in the market. wp.me/pbQOKj-fMX
We worked with the team at @NelsonClassroom , a recent addition to our client roster to raise awareness of its transformation to an education content provider. Take a look at interviews with Nelson CEO Steve Brown with @Torontostar and 360 Magazine. wp.me/pbQOKj-fMU
Yes, our U.S. friends, sometimes you do have to market to Canadians differently. Need help? We’re here for you.
Is every buyer really on a journey? Here are 4 broad archetypes: •The Routine: think Starbucks Pickup •The Joyride: think TikTok’s For You Page •The Trek: think Duolingo •The Odyssey: think Adobe Creative Cloud Make sure you are appealing to the right customer journey.
Do you think this release got any pick up or increased sales of Wonder Bread? Sometimes we as agencies are asked for “the big idea”. It may not get much media or traction to move the sales needle. Next time when asked, know what they want to accomplish. newswire.ca/news-releases/…
Everything a brand leader should know takes years and years to develop. That’s why the best leaders rely on a team of internal and external experts. We’re very privileged and grateful to be invited to be part of some of the best teams in the industry. - Source Unknown -
How are you using the data you gather from your social media activities? Or are you? So many companies don’t analyze their data at all! That’s where we can help.
Yes, you have to segment your lead gen campaigns. Yes, it costs more. Yes, you get better results. - Specific, measurable goals - Test and refine messages - Allows more meaningful calls-to-action - Moves prospects through funnel faster One size almost never fits all.
Throwback Thursday! Our client @NikonCanada goes retro with a pop-up diner experience, check out their fun setup. itnerd.blog/2024/10/23/on-…
Fantastic article in the @TorontoStar with CEO @NelsonSteveB of our client @NelsonClassroom who shared his transformative vision for the future of education.
Read CEO, Steve Brown's (@NelsonSteveB) conversation with the @TorontoStar as he discusses his professional journey and how Nelson is transforming education with @EdwinClassroom by fostering engagement & improving outcomes for students. Learn more 👇 thestar.com/business/how-o…
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