Sabine Winkler
@SabiineGlobal Marketing Professional & yoga enthusiast - passionate about marketing and how it influences the sales cycle
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what is the biggest marketing skills gap in your organisation (okay, the title of the article gives it away...)buff.ly/2mZHv0E
feels like back in time when the cookie consent appeared.. it is here and people just click... buff.ly/2P8mhu9
How much influence the ad agencies had... back then (C-level) and how Ogilvy got there, but is not staying... buff.ly/2JL4V7H
check out the company (turnover) size and how the percentage of marketing influence drops/grows.. buff.ly/2tW8NsI
Excellent article how AI can help in Marketing (and practical examples from companies) buff.ly/2jo2Kri
When big becomes too slow. buff.ly/2Ej9BdA
Marketers undervalue the impact of traditional media channels - see the mismatch between evidence and what advertisers say buff.ly/2G7oiCR
Besides TV, quite a disconnect. Agree? (Source: MarketingWeek April 2018 issue)
solution to all plastic 6-pack wrappers. Fantastic innovation! @E6PR buff.ly/2CoG2qZ
Do you know about this experiment? Quick read (and why we do sometimes things at work and don't know why)The Famous 'Social Experiment': 5 Monkeys and a Ladder buff.ly/2JmZb04
Nike's Londoner ad is great creative, but is the city-focused strategy right? (Yes, as a Londoner myself it makes you look at the ad...and that's the point of getting noticed...even if 'just a niche') buff.ly/2G3ts56
I actually disagree that this is a short stunt. Let's bet on it (just like what they said that digital is temporarily important to get done) Why the rise of the chief data officer will be short-lived buff.ly/2FvmyGw
Innovation means setting a trend, not just copying one (taking a look at millennials and why companies are behind trends) buff.ly/2HIzeX4
The Guardian on its journey to become a supporter-led organisation (did you know it makes more money from its readers than advertisers?) buff.ly/2FFszfS
KFC uses cheeky print advert to apologise for chicken shortage (when humour pays off - and why changing suppliers can hurt) buff.ly/2GZXTpJ
Ryanair’s CTO on why he is still confused by the marketing department buff.ly/2FOZYFz
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