Steffi Necheva
@SNechevaCross-cultural Marketing Management. Consumer Behaviour. Cultural Shifts. Global Marketing. CX Strategy.
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Read my new article co-authored with @amerbitar : Building Bridges: Exploring Cross-Cultural Training for Workplace Harmony and Productivity linkedin.com/pulse/building… via @LinkedIn #CulturalCompetence #CrossCulturalCommunication #CulturalTraining #NewcomersCanada
📢New paper in @EuroSocieties1 Are the values of 🇺🇦 closer to those of 🇷🇺 or 🇪🇺? Analyzing the latest @evs_values @WVS_Survey data, we examined diff/sim in support of EU-values (e.g., freedom, tolerance, gender equality, democracy). tandfonline.com/doi/full/10.10…
COVID-19 has transformed the workplace. Hybrid work models are tested and are becoming the new norm. There is no better time to benchmark employee wellbeing and see how this connects to employee engagement. #wellbeing #employeeengagement #employeewellbeing #oncultures
The U.S. is not only the most individualistic country on earth; we’re also high on indulgence, short-term thinking, and masculinity. We look at how these traits (and others) affect our daily lives and why we couldn’t change them even if we wanted to. freak.ws/3BywrwG
“In the U.S.A., individualism coupled with masculinity creates a society where if you're not a winner, you're a loser,” explains @GertJanHofstede “This dynamic leads to a lot of fighting for the sake of fighting.” Listen now for the full story: freak.ws/3rtJXNr
In part two of our series on American culture, we take a journey through @GertJanHofstede’s 6-Dimension Model of National Culture. It’s one of the most intriguing explanations for why American society is such a global outlier — for better and worse. freak.ws/36WJ5ax
“In an individualistic society, a person is like an atom in a gas. They can freely float,” analogizes @GertJanHofstede “And in a collectivistic society, a person is like an atom in a crystal. Whether proud or happy or not, it has a position.” Listen now: freak.ws/3x7Ibmo
Being able to read body language is an essential human skill. Soon, it might be one robots have, too. Researchers developed an algorithm that analyzes your emotions feeling purely by the way you walk. Here's how: wired.trib.al/eUmHucR
Why are people freaking out? We already use #vaccine certificates for travel. bit.ly/37v3Bit
The role of small talk. Why Swedes don’t speak to strangers bbc.com/travel/story/2… via @BBC_Travel
Practice tolerance & respect for diversity - values which bring people together and make us all stronger - on Monday's #ToleranceDay & every day. bit.ly/1H5i9Fw
In a world of diversity, tolerance is a prerequisite for peace. Every day, we must build new bridges of tolerance, trust & understanding. Today is International Day for Tolerance on.unesco.org/2eycTkT #ToleranceDay
Build Intercultural Awareness In Your Child With These 7 Books moms.com/books-teach-in…
Tokyo's public toilets may be transparent – but at least they're building some theguardian.com/artanddesign/2…
Three guys met at university, got jobs, got bored, then had an idea for a startup. Now, the Blinkist app improves millions of people’s lives on a daily basis.
A must read book! Indeed, an urgent trans-disciplinary solution is needed for the cyberspace. lnkd.in/erf_5k5
Costs are the one thing that you as investor can control. Keep them ... fairreturn.co.uk/blog/the-super…
How Smart Exercise Keeps You Younger for Longer - The Guardian - Pocket getpocket.com/explore/item/e…
To Change a Habit, Get Extreme. Progressively. behavioralscientist.org/to-change-a-ha… via @behscientist
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