Richard Raddon
@RichRaddonco-founder/co-CEO of @ZEFRinc ensuring brand safety on @tiktok_us @YouTube @Meta. helping brands harness the power of these global platforms. Proud Dad of 3.
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"Lina Kahn staying in office" is the most insane thing I've heard on a podcast this week. @aripap podcasts.apple.com/us/podcast/the…
If marketers want to know why their legacy Ad Verification solution isn't solving their problem, the answer lies in the Peanut Butter Manifesto. Google it! #focusiseverthing #tryingtodoeverythingfail #hopingclientsdontlooktooclose digiday.com/marketing/ad-v…
Zefr's Co-CEO & Co-Founder @RichRaddon joined @aripap and @digitalshields on the @marketecturetv podcast. They discuss the challenges of #misinformation, the role of #AI in creating and combating it, and the implications for brands and platforms. Listen: lnkd.in/e8riDNMc
Episode 66 with @richraddon from Zefr talking AI and election season. 🥸 Identifying fake and biased content 👥 @digitalshields endorses Trump? 👻 Forbes runs an MFA site Spotify: open.spotify.com/episode/1G2H0K… Apple: podcasts.apple.com/us/podcast/epi…
.@aripap is the man and his podcast is a MUST for anyone in the advertising industry. We discussed..you know...light subjects like misinformation and democracy. enjoy! linkedin.com/feed/update/ur…
“We’re not exposed to MFA.” “All our vendors block it and we mostly buy through private marketplaces.” “Our verification service filters out 99.9% of it.” Whatever gets you through the night.
Dead on!
"I wonder whether the reason we're seeing merge talk is because the entire industry... is realizing there are no green shoots in TV advertising. It's never ever getting better," says @RichLightShed He shares what the $WBD $PARA potential talks could be signaling.
Marketers Beware: AI Will Accelerate Online Misinformation This Election Cycle | AdExchanger adexchanger.com/data-driven-th…
Incredible day at @ZEFRinc !! Today we are the first company to launch a brand suitability/safety solution on @instagram . This is in addition to global expansion to cover English, Spanish, French, Arabic, Portuguese and Chinese. In many ways, it's a major validation of a journey…
holy cow, i just watched the new Mission Impossible trailer. #TomCruise is the real deal movie star. One of a very few in today's world.
You know a show like #Succession is great when they so perfectly capture an evening like election night 2016 so much so that 24 hours after viewing I'm still suffering from a case of PTSD.
🚨➡️ “It’s an unbelievably difficult problem to solve. The difference is how dangerous and how impactful disinformation and misinformation is going to be now, post-generative AI.” @RichRaddon Read more: adage.com/article/digita…
I'm ALL about the planet, but the Ad Industry spending loads of time promoting its reduction in carbon emissions while Generative AI is creating misinformation funded by Ad dollars is like boasting about the wallpaper while the house is burning down. #Zefr #societalbreakdown
Top Ten live interviews I've ever seen at a Conference. Today @karaswisher interviewed @Benioff at the #upfrontsummit. Inspiring, Insightful, hilarious...incredible conversation. A must watch when it's released digitally. @upfrontvc
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