PQ Media
@PQMediaPQ Media delivers actionable market intelligence & strategic guidance to high-level executives at leading media, entertainment & technology companies worldwide.
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Global Experiential Marketing to Finally Outpace Pre-Pandemic Spending in 2024, Rising 10.5% to Reach $128.35 Billion, Compared with $121.87 Billion in 2019 urldefense.proofpoint.com/v2/url?u=https…
Global experiential marketing grew in line w/ overall media spend & nominal GDP until the massive 28% crater in 2020 due to the pandemic. But, as PQ Media predicted, B2C & B2B experiential will surpass the pre-COVID peak by YE 2024, as spending is pacing to reach $128.4B.…
Spending on experiential marketing tops pre-pandemic levels marketingdive.com/news/experient…
Experiential Market Keeps Growing, Set To Surpass Pre-Pandemic Levels In 2024 insideaudiomarketing.com/post/experient…
Experiential Marketing To Surpass Pre-COVID Spending This Year: Report mediapost.com/publications/a…
How Automakers Are Using Product Placement To Drive Up Exposure For Disney forbes.com/sites/caroline…
Elections 2024 Update: The Great Unknowns radiomatters.org/index.php/2024…
Harris-Walz camo hat is having a moment. Could it be bigger than MAGA red? usatoday.com/story/money/20…
US product placement spend grew 12% in FY23 to $16.5B, as TV remained the largest media channel w/ $12.5B (75% share) & film was #2 at $2.5B, while digital media grew fastest, up 15%. For Special Savings Offer & Free Sample Downloads, Click buff.ly/3YyMYi1
Product Placement Spending Surges, Despite Hollywood Strikes mediapost.com/publications/a…
Global Product Placement Spending Grew 12.3% in 2023 to $29.6B, Slowing from 14.3% in 2022 Due to Impact of Strikes; Spending to Post Strong, But Slower, Growth in 2024 prweb.com/releases/globa…
Netflix and Amazon scramble to partner with brands as streaming ads enter a new phase businessinsider.mx/servicios-stre…
Alex Jones' personal assets will be liquidated to pay Sandy Hook families, judge rules buff.ly/3XFxx79
Digital audio, video, news & videogames were the fastest growing of all 28 digital media spending channels in 2023, all rising at double-digits, as total consumer digital spend rose 6.1% to $1.68T. To download FREE report samples click this link buff.ly/3yWoOmO.
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