How conversational content can help your marketing efforts: Another way to market your product or service? Really? Yes, we’re really looking into something new today. But don’t worry. It’s not groundbreaking. If you look at how the internet and your… dlvr.it/TD8HhP

7 common technical ecommerce SEO mistakes to prevent: Ecommerce mistakes are as common as shopping carts filled to the brim during a Black Friday sale. Why is that, you ask? Well, the ecommerce world is complex. It’s easy for online retailers to trip… dlvr.it/TD60lr

No, AI-powered search is not built on theft: debunking misconceptions: AI-powered search tools like SearchGPT have sparked both excitement and concern among SEOs. Recently, industry prognosticators have expressed fears about AI-driven tools undermining… dlvr.it/TCXjVj

Black Friday & holiday season SEO 2024: 10 tips to start preparing!: The summer has just ended. Should you already start preparing for Black Friday and the holiday season? Yes! They’re the biggest sales of the year, and ranking in Google is something you… dlvr.it/TCVr1d

Mastering Google Trends to improve your SEO: Staying on top of things and beating your competitors means staying on top of trends and consumer behavior. Over the years, Google quietly developed a tool that has become a staple in many SEO toolkits: Google… dlvr.it/TCFN6z

Social media ads vs. organic strategy: which is better for SEO?: Even if you’re a new or experienced business owner, you can’t ignore the impact of social media on your business. It’s great for marketing, brand awareness, and SEO. But it’s quite a hassle… dlvr.it/TC8f5m

Google ruled a monopoly; search industry braces for change: In a landmark ruling, a federal judge has declared Google a monopoly, citing the tech giant’s anticompetitive practices in maintaining its dominant position in the search engine market. This… dlvr.it/TBbK0n

New feature: Introducing Yoast AI Optimize: Today we’re welcoming Yoast AI Optimize to our family of AI features. The AI features are designed to make SEO tasks easier than ever by harnessing the power of AI. The tool is perfect for marketing… dlvr.it/TBZ3y7

Accessibility trends in 2024: Accessibility is still as important as ever in 2024. Not just because it makes your website accessible to everyone, ensuring you’ll be able to reach your entire audience, but also because Google thinks accessibility is… dlvr.it/TBN3tL

Elevating author and publisher entities in SEO: The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you… dlvr.it/TB4QRM

Google’s reversal on third-party cookies: what it means for you: In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners,… dlvr.it/TB1MJM

What is Search Experience Optimization (SXO)?: Today, you have to think beyond simply ranking high on search engines. Users want more than just a simple website visit. Your visitors and customers are looking for an engaging experience. Search Experience… dlvr.it/T9n3zW

WordPress 6.6: The 6 highlights in this release!: WordPress 6.6 is here and it comes with a suite of new features and improvements. Features that will give you more control over the look of your website, peace of mind when auto-updating plugins, and… dlvr.it/T9k2Cm

Curbing AI creativity: How to provide effective guardrails: AI models can generate astonishingly creative content. However, their outputs can become cliched, unpredictable, and problematic without proper guardrails. How can we harness their potential… dlvr.it/T96pp0

Should your business start using Threads?: Social media can be a great tool for your business and your SEO, because it can help drive traffic to your website. That’s why it’s good to keep an eye on new social media platforms, like Threads. So, is it… dlvr.it/T94Q4L

Google and Bing stress the importance of lastmod in XML sitemaps: XML sitemaps are essential for every site’s SEO strategy and are a big part of our core Yoast SEO product. Both Google and Bing have recently renewed emphasis on properly using the lastmod… dlvr.it/T8SWVY

The Google Leak: insights and implications for SEO best practices: In the SEO universe, paradigm shifting insights can suddenly appear out of nowhere, like a decloaking warbird a little too close to the neutral zone, catching even the most seasoned… dlvr.it/T8F0mY

Optimize for rich results with the Rich Results Testing Tool: Google has many interesting free tools, but two important ones for helping you improve your site are Search Console and the Rich Results Testing Tool. Search Console helps you get a general… dlvr.it/T8BVDq

How does Google understand text?: At Yoast, we talk a lot about writing and readability. We consider it an essential part of SEO. Your text needs to be easy to follow and it needs to satisfy your users’ needs. This focus on your user will help your… dlvr.it/T7nLB4

AI Overviews by Google and how Yoast SEO helps you prepare: As Google rolls out its new AI Overviews, SEO professionals and website owners must adapt to these changes to maintain and improve their search rankings. Google’s AI Overview, powered by the… dlvr.it/T7gmcF