It’s here! 10 Key Trends in Food, Nutrition & Health 2025 – the most important report you'll read this year! Focusing on the long-term opportunities, we pinpoint the 10 most important growth areas in an accessible style, illustrated with charts & graphics: buff.ly/48BfLWf

If you’re looking for fresh inspiration for your strategy, look no further! We recently added three new case studies (for premium users only) to our website that provide lessons in nutrient density, ’plants made convenient’ and ‘real food’. Get them here: buff.ly/3NHjm9T

Our much-loved 10 Key Trends report is now in its 26th year. As markets & needs change, so do the trends shaping our industry. Watch this video to find out how the most important trends have evolved since 2008! To get your copy of the report, click here: new-nutrition.com/keytrend?id=344

The rebirth of fat is seen in many markets across the world. In the UK, a start-up has embarked on a mission to change the way butter is perceived and expand its usage occasions by launching what may be a first in Europe: chocolate butter. More here: buff.ly/3YxB1st

New podcast alert! In our latest episode, you will learn why humans don't want to eat technology, they prefer to eat real food, and what this means for your strategy. Listen on Spotify, Apple Podcasts, Google Podcasts or here: buff.ly/3BaYoi9

If you’re feeling the post-summer slump and want some fresh inspiration, you’re looking in the right place! Lots of lessons to be learned from our latest batch of case studies - get them here: buff.ly/3NHjm9T Not yet a subscriber? Let's fix that! buff.ly/3sbcN9H

America's social media-fuelled cottage cheese explosion has spread to Europe. As in the US, it's based on the credentials of cottage cheese as a simple food that's natural, versatile and a tasty way to get more dairy protein. More in our blog post: buff.ly/4e7gIHg

Are you curious about how ketones can revolutionise the energy drinks market? Or maybe you’re interested in why milk and honey may be the canaries in the coal mine for the economy? You can read about this and much, much more in the latest issue of NNB: buff.ly/476RE0R

A dairy giant has joined forces with a coffee giant, launching a product range that combines the original energy drink – coffee – with the high-protein proposition that consumers can’t seem to get enough of. More in our blog post: buff.ly/3YUIdiU

Feeling uninspired this afternoon? Luckily for you, we've published three new in-depth case studies to help you with your strategy! Click here to download them: buff.ly/3NHjm9T Not yet a subscriber? Click here: buff.ly/3sbcN9H

Have you downloaded your copy of NNB August yet? In this month’s issue you will learn lessons in probiotics, why new doesn't necessarily mean better, about a breakthrough for sweet protein and much more. Click here to get your issue: buff.ly/4dm7PZU

While there's certainly a place for food innovation, many investors & product developers forget that most consumers value familiarity over creativity. New research emphasises this and highlights the value of using common words when speaking to consumers: buff.ly/4cRAXIC

New premium case studies are now available! Learn about Arla's surprising relaunch of their dairy alternatives brand, from mochi ice cream that became a TikTok success, and from a BFY bread brand whose sales are now $1bn+. Access the case studies here: buff.ly/3NHjm9T

A dairy co-operative has reinvented an American staple, the coffee creamer, taking it back to the basics by using real cream. More in our latest blog post: buff.ly/3L9FutQ

In America, there's been a recent frenzy of interest in the potential of GLP-1 drugs - such as #Ozempic and #Wegovy - to deliver miracle levels of weight-loss. There are two reasons to be skeptical. Learn more in this blog post: buff.ly/4eEzB5k

NNB July is now available! Learn about the reinvention of a traditional plant protein, new avocado directions, and why it would be wise to look to Japan for innovation ideas. Get your issue here: buff.ly/3W52RuJ Not yet a subscriber? Click here: buff.ly/3sbcN9H

Arla Sweden has launched a lactose-free milk that has been fortified with protein, vit D & vit B12. Promoted with the tagline "live life to the fullest", Arla positions the product as a way to maximise milk’s already excellent nutrition profile. More here: buff.ly/3RFYRhP

A leading Swedish plant-based meat alternative brand is offering consumers a significant discount on their products - but only if you can prove that you are a meat eater. More in our latest blog post: buff.ly/45BRPjN

New premium case studies are now available! Learn about Danone's rebranding of Two Good, a German company that's grown to €100m thanks to a focus on DTC & affordability, and how companies stand a lot to gain from the Animal Protein trend. More here: lnkd.in/dm5xGhjS

The burgeoning market for children's products offers a wealth of growth opportunities but comes with its own unique set of challenges. In the latest issue of Kids Nutrition Report, you can learn about a few of those opportunities & challenges. Get it here: new-nutrition.com/nnbEdition/dis…