Martijn Scheijbeler
@MartijnSchSVP Marketing @RVshare, building the RV rental travel category Prior @Postmates @TheNextWeb Marketing, Growth, Product, Branding, Marketplaces, SEO, Analytics
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Are there any cases in SEO where custom TLDs rank incredibly well?
Why brand historians are CMOs’ new best friends buff.ly/4fgaUfl
First thing to do when you get to New York after an early morning flight is run.
I'd love to know how many marketers get screwed in deals by not understanding the high CPM they might be paying for ROS inventory.
Improve ad performance with Travel Feeds in Search Ads buff.ly/4fiJ2qP
I can't wait for this news cycle in '26: "Disney Names James Gorman as Next Chairman, Aims for Iger Replacement in Early 2026" - buff.ly/3UkrBxO
The idea of an @Uber and @Expedia merger continues to intrigue the #travel industry, and it clearly has the potential to cause a fundamental shift in product innovation that could change how we travel and interact with services. The buzzword “super app” might sound trendy, but…
A few weeks ago our dog Pepper almost ended up like her Halloween friend on the left when she got paralyzed . Luckily after a surgery and four weeks of recovery she’s slowly getting back to her normal self.
If I could redo my career, I'd have looked into Chief of Staff roles for CMOs. They likely give you a more strategic insight early on than following a more traditional path. Two CoS roles for CMOs seem to be open: @Lyft / linkedin.com/jobs/view/4053… @Carta / linkedin.com/jobs/view/4049…
Yeti just launched another brilliant ad/sponsorship with Red Bull Racing: 'The Cooler' with @SChecoPerez . It's literally him sitting next to one of the coolers for 10 minutes straight: youtube.com/watch?v=ZrJuUz…
I ran into the marketing slides of a 5-year-old board deck from @RVshare It's fascinating how some of the principles have remained the same, but the excellence has increased significantly since then.
The cost of payment in the travel industry is a large part of margins (often near 3%). Phocuswright did a good job sharing some of the insights: buff.ly/489QFNY
It doesn't matter which side you're on. The Stronger Southwest campaign from Elliott Investments shows how to bring data to the conversation: buff.ly/4eGqSiD The investment deck they put together feels rock solid.
Get an Edge in Due Diligence through More Accurate Revenue Forecasting buff.ly/4h0gMKZ
Many people do think this is hard, turns out it's not as complicated: "Marketing Attribution: A Guided Map for Success " - buff.ly/4eyArQE
Airbnb, Booking and Expedia: Expect More Stock Buybacks, Not Much M&A in 2025 buff.ly/4eBoEkz
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Who to follow
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Krista Seiden
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Daniel Waisberg
@danielwaisberg -
Jono Alderson
@jonoalderson -
Oliver H.G. Mason 📉
@ohgm -
AJ Kohn
@ajkohn -
Jamie Indigo 👾 100% Human Technical SEO
@Jammer_Volts -
Dan Taylor
@TaylorDanRW -
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Tom Anthony
@TomAnthonySEO -
DEJAN
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