MERKl_E
@MERKL_eMerkle is a leading data-driven customer experience management (CXM) company.
loyalty strategies will need to evolve to catch up to rapidly changing customer expectations and harness the value from emerging technologies.
Converging forces around data privacy and AI are poised to alter the landscape; loyalty strategies will need to evolve to catch up to rapidly changing customer expectations and harness the value from emerging technologies.
Financial rewards must anchor program value exchanges, and brands should wrap financial value exchanges in differentiated benefits, adding value beyond discounts.
Consumer demand for loyalty programs remains high, with participation in both paid and free programs increasing compared to the previous report.
With consumers having more control and buying options than ever before, winning in today’s experience economy requires marketers to reach customers with the right offer at the right time, at the right place, and via the right channel.
Merkle research highlights ways marketers can strengthen loyalty through improved customer experience.
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