Lee Frederiksen
@LeeFrederiksenManaging Partner of @HingeMarketing. Seasoned author and speaker. Applying a research-based approach to the marketing of professional services firms.
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The coronavirus pandemic accelerated the need for remote teams, location-independent business operations – and all of the digital transformations required to make these possible. Our new research gives insight into how #professionalservices are doing. hingemarketing.com/blog/story/the…
"The Role of Your Marketing Department — And What You Should Expect From It" from @LeeFrederiksen hingemarketing.com/blog/story/wha…
Join me and @KellyJWaffle today as we talk through the latest date on professional services marketing. What are the fastest growing companies doing? Come find out. attendee.gotowebinar.com/register/12330…
Join me and @KellyJWaffle tomorrow! Can't join? Register and get the recording for free: attendee.gotowebinar.com/register/12330…
[Can't Miss Webinar] Join @LeeFrederiksen & @KellyJWaffle as they reveal findings from Hinge Research Institute's new High Growth Study 2022. Conducted 7 years in a row, this study uncovers how the fastest growing firms are driving growth & profitability. hingemarketing.com/library/articl…
[Can't Miss Webinar] Join @LeeFrederiksen & @KellyJWaffle as they reveal findings from Hinge Research Institute's new High Growth Study 2022. Conducted 7 years in a row, this study uncovers how the fastest growing firms are driving growth & profitability. hingemarketing.com/library/articl…
The need is clear. Professional services firms must be visible where their target clients are looking for help—and more clients look on digital channels. The discussion has become not whether to go digital, but rather how to do it successfully. My latest: hingemarketing.com/blog/story/dig…
The latest episode of the @agiledrop podcast features @LeeFrederiksen of @HingeMarketing who spoke about the importance of digital maturity for effective #DigitalTransformation. Have a listen here: bit.ly/3zXuf10
Join me and @KellyJWaffle next week as we reveal the latest findings on #professionalservices marketing from our 2022 High Growth Study. Here are some of the main findings on how the fastest growing firms have an advantage. Register here: attendee.gotowebinar.com/register/12330…
Proud to release this research for the seventh consecutive year! Download the Executive Summary for free. Industry reports coming later this month.
"High Growth Study 2022: Four Key Advantages Drive Dramatic Growth and Profitability" from @LeeFrederiksen and @KellyJWaffle The High Growth Study 2022 Research is coming soon from The Hinge Research Institute. Get the free Executive Summary today. hingemarketing.com/blog/story/hig…
Don't let the week end before downloading the latest research from the Hinge Research Institute on digital transformation! #DigitalTransformation
"The Digital Transformation Imperative: A Look at How Far Professional Services Firms Have Come" from @LeeFrederiksen hingemarketing.com/blog/story/the…
The Great Resignation is stretching across all professional services industries—including AEC firms. Great article from my partner @KarlFeldman here. mcsmag.com/the-great-resi…
[Free research report] Firms that invest in digital tools, platforms, & processes are usually more efficient, grow faster, & are more profitable than before. Discover the strategies that drive successful digital transformation. Download the research today: hingemarketing.com/library/articl…
"The Great Resignation" Have you heard of it? Professional services are getting hit hard. This Thursday @HingeMarketing is bringing in two HR experts to help us understand what's happening. Register here: attendee.gotowebinar.com/register/57080…
[Can't Miss Webinar] Join @KellyJWaffle as he and HR experts Barbara Mitchell & Cornelia Gamlem, authors of "The Big Book of HR," (@bigbookofhr) talk candidly on how companies can adapt & thrive during the growing employee resignation trend. 10/28 1pm ET hingemarketing.com/library/articl…
For the first time ever, all participants in Hinge's High Growth Study will receive a free industry report of their choosing. Join the hundreds of firms that will gain free access to key marketing and industry insights. Take the survey here: hingemarketing.az1.qualtrics.com/jfe/form/SV_3I…
“At the end of the day, these adjustments brought about improvements in how we recruited, operated and delivered our services.”
CPAs overcame many challenges last year and, in some cases, altered the way they work forever. What worked well during the pandemic and what will continue to work afterwards? ow.ly/a2JL50GbLHU @ZumbaCPAchick @CPAtoCPA @LeeFrederiksen @HingeMarketing @TraphagenGroup
Many tax professionals would like to use their tax skills to supplement their income. But how do you become a seasonal tax preparer? @JDATSG's free guide provides practical information you need to take advantage of a phenomenal opportunity. Download here: jdatsg.com/insight/the-ul…
The skills required to market your firm are vast. And because many of them are driven by technology, they require a great deal of expertise to keep up with the pace of change. So inevitably outsourcing plays an important role for many firms. More here: hingemarketing.com/blog/story/out…
A wave of digital technology is transforming industry after industry, including professional services. But transformation without a strategy could become problematic. My latest: hingemarketing.com/blog/story/dig…
We're all looking for a competitive advantage. In this article, my colleague @KellyJWaffle makes a compelling case for the role your firm's experts play in this process. #b2bmarketing varinsights.com/doc/how-to-gai…
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