Dr Lauren Gurrieri
@LaurenGurrieriAssociate Professor of Marketing. Gender researcher in the fields of marketing, consumer culture and digital culture.
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I offer comments in this article on “specific ideals related to women's bodies that foster new ideologies of attractiveness” @RMITCOSC @ResearchRMIT #legginglegs #bodyideals #TikTok
A social media trend encouraging women and girls to compare the look of their legs in leggings has been prompted warnings from experts and led to the associated hashtag being banned on TikTok. ab.co/3Otm4SN
Really honoured to have won the Excellence in Research Supervision award for our School. So proud of all of my students, with two having successfully completed this year, two off to an amazing start for their first year and another brilliant student now due to join me next year
It was amazing to finally launch our new research centre this week! Couldn’t be prouder and it’s been a joy to work with my co-director @wangyinglena on this.
Well done A/Professor Lauren Gurrieri @LaurenGurrieri and A/Professor Lena Wang @wangyinglena on the fantastic launch of the new Centre for Organisations and Social Change. We look forward to the amazing research with impact the Centre will create in years to come @RMITCOSC
Honoured to receive this award! @RMITCOSC
Congratulations to @LaurenGurrieri of @RMITCOSC for receiving the RMIT Award for Research Engagement & Impact (MCR). Lauren was selected for this award for her significant impact & agenda track record, in particular her work to promote gender equality in advertising. @ttaylor59
New in @MktgTheory_news @TheresaHarada, Gordon Waitt & @LaurenGurrieri & I on #gambling #sportsbetting extending ideas on #risky & #harmful #consumption, & show how #consumers negotiate #betting #marketforces, identity as #gamblers & #gamblingrelatedharm journals.sagepub.com/doi/full/10.11…
We dissect the #girlmaths trend on TikTok from a psychology, finance and gender perspective @AngelZhong17 @RMITCOSC @RMITCoBL
If you buy a coat, then exchange it for a different coat, is the second one free? 🤔 As Janneke Blijlevens + colleagues (@RMIT) write, the financially illiterate (not to mention sexist) world of #GirlMaths could leave girls spending more than they have. theconversation.com/girlmaths-a-se…
We unpack the problems associated with the new viral TikTok trend 'Girl Maths' @AngelZhong17 @RMITCOSC bodyandsoul.com.au/wellness/able-…
I was interviewed on the Quicky podcast for Mamamia, exploring campaign Barbie, brand makeovers and whether confronting your product's faults can absolve past mistakes mamamia.com.au/podcasts/the-q… #Barbie #gender #marketing @ResearchRMIT @RMITCOSC
Barbie is everywhere at the moment … I reflect on whether brand Barbie’s transformation is “diversity washing” or a genuine attempt by the brand to redress is chequered history #BarbieMovie #Barbie #gender #marketing @ResearchRMIT @RMITCOSC
#Barbie's clever marketing and merchandise helped it secure greater recognition and financial success. "[...] it is a very deliberate marketing ploy to revitalise and redefine a brand with a contested position and history," writes Lauren Gurrieri (@RMIT). theconversation.com/is-the-barbie-…
This week I am visiting @FiSpotswood at the University of Bristol. I’ll be delivering a seminar tomorrow on gunfluencers and the platformisation of consumption ideologies. All welcome!
This week our “Behind the Ads” report was released - a collaboration between myself and @empirica_update for shEqual. It highlights the range of gendered inequalities that persist in advertising workplaces.
The shEqual project led by Women’s Health Victoria has today released Behind the Ads: Advertising Professionals’ Perspectives on Gender Equality in the Workplace. It includes firsthand accounts of gender inequality. whv.org.au/resources/whv-… #BehindTheAds #GenderEquality
I spoke to the Age about Fugglers: an excellent toy for promoting inclusion for all apple.news/AkNb8I7uFSqai_…
I provide some comments on the “billionaire boys’ club” theguardian.com/australia-news…
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