Lars Passlick
@LarsPassScaled multiple ecom stores to 7 figures through Meta. 10 years in UX @Nike. How I get more sales my ads for ecom brands: https://t.co/DZbfFnG5ZR
Today you’ll learn how OG hit his first $100k month with his ecom store. 10 things he did:
What determines whether your ad performs or doesn't comes down to one simple factor: Understanding what your customers want and why. What motivates them? What influences their decisions? What do they want to achieve? What do they try to avoid?
Most brands assume they’re talking to one type of audience. But if your ad is speaking to someone who is completely unaware of their problem, while using language meant for someone ready to buy - getting them to convert is a long shot.
Ever wondered what makes someone hit the “shop now” button on your ad? What makes them buy on your store? Is it the format? The design? Your product features? It’s none of them. This is one of our core LPG principles in action: People don’t buy your product. They buy how it…
The LPG Way - We trust meta and our ad creative to target the right customers. - We take quality shots on goal to find winners. - We speak to our customers’ subconscious instead of copying our competitors’ ads. - We stack value. Not blanket discounts. - We treat our ads as a…
The quality of your ads is determined by the quality of your landing page.
Details Matter. The difference between a store that converts and one that doesn’t can be as simple as whether or not the add to cart button or shipping info are clear and visible. Minor tweaks play a bigger role in the buyer’s decision-making process than you might think.…
You might not be able to out-sell, out-market or out-spend your competition. But you can always out-position them.
Offers don’t need to devalue your brand or hurt your margins. Compete on value instead of competing on price.
The recipe to success in e-commerce is simple: 0. Make good stuff. 1. Get more people to see your stuff. 2. Sell more people your stuff. 3. Sell more stuff (at higher prices). 4. Reduce your costs.
Most brands assume they’re talking to one type of audience. But if your ad is speaking to someone who’s completely unaware of their problem, while using language meant for someone ready to buy - getting them to convert is a long shot.
Every tweak we make to align our ads with what our audience truly cares about is one less obstacle they’ll face when deciding to convert.
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