Kirk Skinner
@KirkSkinnerr$20M+ revenue with Google & YouTube Ads. Ad creation specialist. Founder of Coffee & Pixel & The Agency Alternative. Daily insights? Follow me!
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UGC is dead ⚰️ The new wave of high performing ads are with illustrations and animation 🎨🖌️ Say goodbye to boring, generic ads and hello to eye-catching visuals that grab attention. 💬 Comment below if you need help to create an unforgettable campaign today!
Interruption marketing (YouTube, Display) can spark interest. It’s about catching users when they’re not actively searching. Be creative with your ads. Sometimes an unexpected message is what stands out.
YouTube Ads are perfect for top-of-funnel awareness. Leverage TrueView ads to only pay for engaged views. Keep your creatives short and impactful. Use them to prime users for future conversions.
Demand Gen campaigns help you target users earlier in the buying journey. Perfect for building awareness before they’re ready to purchase. Great for DTC and eCommerce. Start small and retarget engaged users later.
A/B test your landing pages regularly. Optimize copy, layout, and design to match search intent. Google rewards high relevance with lower CPC and better ad positions. It’s key to maintaining a high Quality Score.
Use product groups to bid differently on high-margin items. Not all products should have the same bid. Focus more aggressively on what brings in the most profit. Segment by margin for smarter bidding.
Google’s AI-driven bidding strategies are powerful. Target ROAS and Target CPA automatically optimize bids. It saves you time while maximizing performance. Use it, but keep monitoring it.
Schedule your ads for peak traffic times. Run your campaigns when users are most likely to convert. This reduces wasted spend during low-activity hours. Optimize for when people are actually shopping. Cut the days that suck.
Fast shipping should always be mentioned in your ads. If you offer 2-day or same-day delivery, make it known. It’s a huge conversion driver for impatient shoppers. Speed sells.
If you have a local store, enable location extensions. Drive more in-store traffic by showing your address and hours. This helps users find you in real life. Turn online clicks into foot traffic. Two front war.
Make sure your ads and landing pages are mobile-friendly. Over half of all ecomm traffic comes from mobile devices. If your site doesn’t load fast, users will bounce. Mobile-first is no longer optional.
Use affinity audiences to target users by lifestyle. Pair this with retargeting for a powerful combination. Reach broader audiences without sacrificing relevance. It’s an efficient way to scale.
Rotate multiple ad creatives to avoid ad fatigue. Google’s AI will pick the top-performing ads over time. Scale what works, pause what doesn’t. Keep your ads fresh and relevant.
Ensure your landing pages are fast and mobile-friendly. Slow-loading pages kill conversions. Google also ranks fast sites higher, saving you on CPC. Mobile traffic is growing, don’t overlook it.
Localize your ad copy for international markets. Translate your ads to the local language. Users are more likely to engage with ads in their native language. Higher relevance means better performance.
Link Google Ads and Analytics for better insights. See how users interact with your site after clicking an ad. You can improve landing pages and optimize bids. The more data, the better. Data is a digital compass.
Re-engage cart abandoners with dynamic retargeting. Show them the exact products they left behind. Personalized ads increase the chances they’ll return to buy. Get them back into your funnel.
Smart Campaigns can help you expand internationally. They adjust bids and placements for different languages and regions. A nice way to scale globally. Go international with ease. Test out markets first then increase budgets.
In-market audiences help you reach ready-to-buy users. These users are actively searching for products like yours. High intent = High conversions. Tap into them for a performance boost.
Use Customer Match Lists to re-engage high-value buyers. Target past customers with new offers or best-sellers. It’s easier to drive repeat purchases from them. Keep them in your ecosystem. Be selective though, only past buyers within a year.
Set a ROAS floor to cut underperforming campaigns. Once they dip below profitability, pause them. This keeps your budget focused on what’s working. Don’t let bad campaigns drain your resources. Rules are meant to keep order in all things.
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Jérémie | SEO | De 0 à 100 euros par mois
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White Reality 1000€/mois avant 2025
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Romain Petitjean 🌴🥥 | Business Explorer 🧭
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