@KevinEscalera Profile picture

Kevin Escalera

@KevinEscalera

Sharing insights & tips on all things marketing | Sr. Marketing Director @AminoLeanEnergy | Prev work: NFL, Lids, ESPN, La-Z-Boy

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Feel like you could do a class action lawsuit for all fast food items. The product they market vs the actual food is never the same.

Where's the beef? In a new false advertising class action, consumers say Subway misrepresented the amount of meat in its Steak & Cheese sub "by at least 200%"

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QVC running a Rewards program for TikTok Shop is like if Bed Bath & Beyond had its own sale section on Amazon

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The power of AI creative impresses me more and more everyday. If you are still doing photoshoots for your product in 2024, you're way behind.

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Every podcast ad between 2020-2022 scared you into thinking blue-light was the reason for every discomfort. Turns out it was all marketing. This is the Power Balance all over again!

Disappointing to learn that blue-blocking glasses do nothing

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As a snack + business superfan, the BetterBrand drama has been captivating. I may have to get this as it could become a collector’s item for us snackers 😆


New Christmas edition can of @drinkolipop cola is out

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Using celebrities/influencers in TikTok Live selling seems like the next frontier

Kevin Hart, on a tiktok live, selling gummies from a near chapter 11 brand is truly wild on multiple fronts

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Reebok is getting into the sports nutrition game with a new line of supplements... Reebok is owned by Authentic Brands Group.

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Never seen a frozen smoothie mix included a separate branded protein powder like this @cpgwire

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This Dolphins-Pats game


An ACC regular season game that is still going on past 2am is something


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