Jason Bier
@JasonJBierFounder of the Federation for Internet Alerts. Child Humanitarian Award Recipient. Webby and Shorty Social Good Award Winner. Crime Solver. Data for Good.
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Not an understatement to call it a landmark moment in the history of #Advertising. @BBCWorld #Google
2024 is going to be an important year for #DataPrivacy. It will undoubtedly be a busy year for professionals tracking new #Privacy laws and proposed legislation on all levels. @Digiday digiday.com/media/privacy-…
Audiences want content that is authentic and has a strong level of integrity. It’s important that advertisers strategically align their content with these values for their campaigns to have the intended impact. @adage
"As we navigate the intricate dance with algorithms, it's essential to align our strategies with these evolving consumer norms and values." ow.ly/e6xx50QpiQp
“America’s Most Wanted” is back! Premiering Monday, Jan. 22 on @FOXTV, AMW returns as @john_walsh, anti-crime activist and creator of the program, is back to host alongside his son, @CallahanWalsh The show will also aim to help find more missing kids, working directly with…
With #AI comes a slew of newfound advantages that take productivity and efficiency of operations across countless industries to new levels. But it would be ignorant to ignore the #Privacy challenges that come with AI. Especially in edu. @macwilkes politico.com/news/2023/12/2…
Private communities are where more impactful cultural conversations are happening. Advertisers want a piece of it but can’t get it. Just a clear example of how important privacy and authenticity are to the next generation and existing generations. @Digiday
Brands have always wanted to be where culture is happening. But increasingly, especially amongst Gen Zers, culture seems to be cultivating in ad-free, closed-off group chats and more private online communities. buff.ly/4aAiVtT
Data Privacy Officers have played an important role in helping publishers adjust to #PrivacyRegulations since data transparency and privacy have become more integral to the industry. For many brands, they’ve acted like an unsung hero. adweek.com/media/an-unlik…
The incognito mode on #Google is not as private as users once thought. True privacy and transparency require more than just a straightforward button switch. Something that more users are learning and should be educated on.
"Users using incognito mode were being followed by the search and advertising behemoth for measuring web traffic and selling ads." You can choose between security theater and true privacy on the internet. yahoo.com/news/google-ag…
#Adstra and our amazing partners were proud to close another strong year. One that was filled with exciting insights that will lead us to a brighter 2024 and barriers that took us back to the drawing board to innovate in new ways. adstradata.com/blog/ideal-ins…
#Sustainable media planning is going to be top of mind for marketers all of 2024. @MarketingWeekEd highlights how marketers can deliver plans that abide by standards and equip brands with the strategy they need.
Three ways marketers can make their media plans more sustainable in 2024 Every wasted ad click contributes to carbon emissions, so brands must make sustainable media a higher priority in the coming year. marketingweek.com/sustainable-me… #spon
If businesses fail to manage the privacy concerns associated with AI technology, they’ll have far more headaches to deal with than they’d like. Along with the evolution of AI in business - privacy and ethics take center stage. @Forbes forbes.com/sites/garydren…
#Privacy takes priority for 2024 in the #Advertising Industry. New data laws and practices are primed for a transformational year with the hopes of creating a more trustworthy and transparent environment. @MarketingWeekEd
The 2024 Agenda: The use of data ‘clean rooms’ will rise in pursuit of protecting privacy Data privacy laws are set to change again next year just as data partnerships take off. marketingweek.com/2024-data-clea…
Publishers are prioritizing #FirstPartyData to safeguard their ad revenue and monetize audiences. For first-party data to become a secure advertising strategy, publishers are relying on privacy-preserving technologies @Digiday ➡️ bit.ly/3GMaYnA
Offline #Data and #TranparentReporting are proving effective for several brands and advertisers. @Digiday highlights how they are helping power campaigns.
How advertisers are leveraging offline data and transparent reporting to power campaigns. Sponsored by @AdDaptive buff.ly/3TrwbLj
The history of #AdTech goes back further than many may realize. It has come a long, long way to where we are now. @digiday in this feature details the evolution of the AdTech. digiday.com/media/digidays…
It would arguably be an understatement to call what we see in the advertising industry a “transformational.” It’s an incredibly pivotal moment in the digital age. @BusinessInsider showcases this moment for the industry here ⬇️ businessinsider.com/advertising-tr…
Adstra helps our clients adapt to the ways of modern data by 👇 1️⃣ Owning Your Data 👨💻 2️⃣ Uniting Your Data 🤝 3️⃣ Seeing Your Data 🔭 4️⃣ Flexing Your Data 💪 Learn more about what we can do for you! ➡️ adstradata.com
The importance of a sound, thoughtful identity management strategy can’t be understated. @CIOonline discusses the necessary steps to develop a quality #IdentityManagement process and why it's vital for the modern business landscape. cio.com/article/124754…
A #California state agency proposed giving customers the right to opt out of some businesses’ #AI and automation programs in a greater step towards creating adequate laws that keep the technology in check. @Forbes forbes.com/sites/britneyn…
AI and creativity will take center stage for agencies in 2024 – but marketing spending is not expected to increase dramatically. @Adweek
CMOs cite AI and creativity as their 2024 priorities, although marketing spend is not expected to increase greatly. adweek.it/3QYQFYY
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