JakeHeyen's profile picture. Sharing stories, news, & trends in fitness & wellness. 🔨 Previously built @fiticapp (sold).

Jake Heyen

@JakeHeyen

Sharing stories, news, & trends in fitness & wellness. 🔨 Previously built @fiticapp (sold).

Joined June 2012
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How modern recovery tech is affecting athletes on the biggest stages in sports 👇


This week in health, wellness, & fitness news 👇


Home wellness is on the rise and here’s 5 of my favorite companies building home wellness products 👇


Gym & wellness spaces are getting reinvented. With luxury and bespoke design being a main focus 👇


This week in health, wellness, & fitness news 👇


Pepsi recently acquired Siete Foods for $1.2 billion dollars, but nobody is talking about the most intriguing part about this 👇


It’s time to ditch protein shakes, and get protein shots instead 👇 As Orgain just released a 4oz shot that has 20g of protein. It’s the newest form of quick protein to hit the market. But here’s why this product is so genius… And it’s the same product strategy that 5 hour…


This company turns your workouts into a video game 👇 Making the experience entertaining and addicting to keep you coming back. This company is called Aviron and they make a gamified rower, bike, and treadmill. But here’s why it’s so cool and unique ⬇️ So there’s other…


This week in health, wellness, & fitness news 👇 - Whoop adds a step counting feature ➡️ After refusing to add a steps metric for over a decade, Whoop has finally decided to add the metric due to the overwhelming evidence that high daily. steps lowers chronic diseases. Users…


Closer look at the Kohler x Remedy Place ice bath. Priced at $15,000 🤑. If Kohler is launching a plunge, are other household appliance brands like Whirlpool and GE going to follow suit?

JakeHeyen's tweet image. Closer look at the Kohler x Remedy Place ice bath. Priced at $15,000 🤑.

If Kohler is launching a plunge, are other household appliance brands like Whirlpool and GE going to follow suit?
JakeHeyen's tweet image. Closer look at the Kohler x Remedy Place ice bath. Priced at $15,000 🤑.

If Kohler is launching a plunge, are other household appliance brands like Whirlpool and GE going to follow suit?
JakeHeyen's tweet image. Closer look at the Kohler x Remedy Place ice bath. Priced at $15,000 🤑.

If Kohler is launching a plunge, are other household appliance brands like Whirlpool and GE going to follow suit?
JakeHeyen's tweet image. Closer look at the Kohler x Remedy Place ice bath. Priced at $15,000 🤑.

If Kohler is launching a plunge, are other household appliance brands like Whirlpool and GE going to follow suit?

This is the new $15,000 ice bath from Kohler, but what intrigues me about it might surprise you 👇


For gamified fitness equipment to have staying power it needs to closer emulate what makes real video games so addictive. Let me compete with other real people, give me a character that levels up, give me unlocks to chase after, roll out map updates, create leagues, etc...


Aviron unveils new gamified treadmill 👇 - Treadmill that makes the experience like a video game. - Games, group challenges, & interactive environments. - They now have a gamified rower, bike, and treadmill.

JakeHeyen's tweet image. Aviron unveils new gamified treadmill 👇

- Treadmill that makes the experience like a video game.
- Games, group challenges, & interactive environments.
- They now have a gamified rower, bike, and treadmill.

Big fan of this rebrand by Mezcla. Their flavors are so unique, but they were hidden before. Now, they call them out with a big, bold, and vibrant font 👇

JakeHeyen's tweet image. Big fan of this rebrand by Mezcla. Their flavors are so unique, but they were hidden before.

Now, they call them out with a big, bold, and vibrant font 👇
JakeHeyen's tweet image. Big fan of this rebrand by Mezcla. Their flavors are so unique, but they were hidden before.

Now, they call them out with a big, bold, and vibrant font 👇

Plunge launching another sauna makes me wonder if they are seeing more success w/ heat products. Wouldn't surprise me. Saunas are an easier sell for general consumers. It's mentally easier to sauna than cold plunge and there's more data available on the benefits.


This is a masterclass in rebranding by Mezcla 🤌. It’s so important to call out and focus on the unique things about your product.


Plunge launches new mini sauna 👇 - Traditional sauna, but more compact and sleek design. - Same build, durability, and smart features. - Versatile and has room for 2 people.

JakeHeyen's tweet image. Plunge launches new mini sauna 👇

- Traditional sauna, but more compact and sleek design.
- Same build, durability, and smart features.
- Versatile and has room for 2 people.
JakeHeyen's tweet image. Plunge launches new mini sauna 👇

- Traditional sauna, but more compact and sleek design.
- Same build, durability, and smart features.
- Versatile and has room for 2 people.
JakeHeyen's tweet image. Plunge launches new mini sauna 👇

- Traditional sauna, but more compact and sleek design.
- Same build, durability, and smart features.
- Versatile and has room for 2 people.
JakeHeyen's tweet image. Plunge launches new mini sauna 👇

- Traditional sauna, but more compact and sleek design.
- Same build, durability, and smart features.
- Versatile and has room for 2 people.

Strava's new "Athlete Intelligence" is a head scratcher to me. People were never asking for this. Feels like they just launched it to have the AI buzzword. If I was Strava, I'd instead be looking at the massive growth of casual runners + run clubs and building for them.

JakeHeyen's tweet image. Strava's new "Athlete Intelligence" is a head scratcher to me.

People were never asking for this. Feels like they just launched it to have the AI buzzword.

If I was Strava, I'd instead be looking at the massive growth of casual runners + run clubs and building for them.
JakeHeyen's tweet image. Strava's new "Athlete Intelligence" is a head scratcher to me.

People were never asking for this. Feels like they just launched it to have the AI buzzword.

If I was Strava, I'd instead be looking at the massive growth of casual runners + run clubs and building for them.

Rhone making moves in active dress wear, as they become the official dress shirt of the NBA 👀 They've been leaning more and more into dress wear. A nice differentiator in a pretty crowded lifestyle clothing space.

From Rhone

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