Jonathan Stringfield
@JDStringfieldVP @Microsoft. Author Get in the Game, Advisor, Professor. Prev @ATVI_AB/@Xbox, @Twitter, @Facebookapp. PhD Sociologist, Msrmnt Scientist
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I didn’t bother to post my Substack here for obvious reasons, but you can find it elsewhere if you’re so inclined.
Fascinating @CornellTPI Talk talking place on Real People in Virtual Worlds with @JDStringfield - Gaming is more than just the games themselves, it is one of the top ways people connect with their friend and family, second only to phone/messaging. @CornellBPP
Alaska Airlines fueling up folks in the lounge on *chili* for super long flights is absolutely diabolical.
Check out my latest for @Adweek on the trends in gaming that marketers should keep their eye on in the upcoming year.
VOICE | Jonathan Stringfield dives into the key shifts in 2024 that paint a promising future for video games as both an increasingly popular media platform and opportunity for marketers. adweek.it/48VK74Y
.@JDStringfield (@ActivBlizzMedia) on stage w/ @calb585 (Doing Things), Jon Matthews (@weareogury), Stephanie Dobbs Brown (@ICE_Markets) & Jen Soch (@GroupMWorldwide): "Content's being divorced from specific platforms. We should focus on the content itself, less on the device"
Had a great conversation with The Current on the opportunity for marketers with gaming, including how it will evolve in the future. Take a listen.
.@ATVI_AB’s @JDStringfield explains how advertisers can attach themselves to gamers’ loyalty to specific franchises, finding community in gaming, and why the future of gaming will happen on any screen with an internet connection on The Current Podcast. link.chtbl.com/r63jC42L?sid=o…
Couldn’t be more excited and looking forward to the future with Team @xbox Luckily I’ve always looked pretty good in green.
So many stories to tell, so many characters to meet, so many worlds to explore… It’s a good day to play: xbx.lv/3tndm0z
If you ask three different ad execs about "attention measurement," you'll get three different answers. The opportunity provided by attention-based measurement is ripe for gaming - my team put together a scalable solution as a stop-gap for when we can all align on a definition.
To give marketers a better idea of the reach and power of in-game ads, Activision Blizzard is beefing up its offerings in the field of attention measurement. buff.ly/3LERuUR
“There’s a lot of conversation around attention metrics. In a fully immersive environment like gaming, we are trying to get past that, to measurement that’s focused on true cognitive impact” @JDStringfield VP Business Research & Marketing, Activision Blizzard (@ATVI_AB) #PROGIO
“We are a game studio, we want to make sure every person on the planet has the opportunity to play our games. Advertising is one way for us to achieve that vision. The key is that the ads are additive.” @JDStringfield VP Business Research & Marketing, Activision Blizzard #PROGIO
4 stars down, two to go. See you in April, London. Chicago Marathon ✅ Boston Marathon ✅ NYC Marathon ✅ Berlin Marathon ✅ London Marathon 🔜 Tokyo Marathon 🔜?
This is the first time ever that there has been a substantive change to a game and the entire fandom was like “Yes, this is good.”
This man is getting annihilated.
Am lifting weights throughout the day, preparing for the fight. Don’t have time to work out, so I just bring them to work.
I think we can call it: "AI" is as meaningless as "metaverse" in business speak. "Metaverse" was just hype-speak for "video games." In this case, "AI" is just hype-speak (in about 95-99% of cases) for "predictive statistics."
X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.
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