Jessica Mehring HPC
@HorizonPeakConversion content and campaign copy for enterprise technology marketing. (For personal/author talk: @jamehring.)
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Five simple strategies that help you keep search visitors engaged from the first line to the last word. horizonpeakconsulting.com/resources/#:~:…
Question: Do "enterprise technology startups" and "enterprise-focused technology startups" mean the same thing to you? Drop me a comment.
Last week, I got so annoyed at what I was finding in my search results, I decided to write a new e-book. I'm giving it to you free -- no opt in. *Just please use it for good. Help me correct the nonsense out there.* horizonpeakconsulting.com/resources/#:~:…
When I write content for clients: "I just set a new speed record!" When I write content for my own business: "I'm now two weeks into an easy, one-hour project."
Awesome conversation with David Shriner-Cahn! We talked about the *how* of what I do (writing enterprise tech content), how storytelling works to connect companies with customers -- annnnd about my somewhat accidental entrepreneurial journey. smashingtheplateau.com/episodes/how-t…
Will I get struck by lightning if I say *marketing* and *integrity* in the same breath? I’ve been testing this. 😆 The results of a recent ad test were … interesting. linkedin.com/posts/jessicam…
Don’t raze what’s keeping you rooted. Why resilience matters in marketing, and how to explore new trends without setting fire to your ecosystem. horizonpeakconsulting.com/resilient-mark…
We’re all getting better at tuning out the noise. We’ve got filters, popup blockers, and heavy-handed spam squashers. But what happens when *your content* becomes the noise? horizonpeakconsulting.com/serving-sellin…
Quick question: When you write content that's not part of a marketing campaign, what do you call that? Ex: Thought leadership, essay, personal writing ... ?
These few steps will save hours of rework and a fortune in added project cost — and help us deliver the the most meaningful, effective copy and content for your company. horizonpeakconsulting.com/3-rules-sendin…
My journey to create Horizon Peak’s resonant narrative marketing approach — and how we’ve used it to help technology marketing teams connect like humans. horizonpeakconsulting.com/resonant-narra…
How can leaders build connections in the age of AI? I covered key trends like empathy, listening and storytelling in my talk at #UCCSLead. Click here to get the key takeaways. horizonpeakconsulting.com/ai-human-centr…
I could have talked to @ConsultingChick alllll day. In this podcast episode, we have a rich conversation about becoming a better communicator in the age when AI is changing the landscape on a daily basis. Give it a listen and tell me what you think! rochellemoulton.com/soloist_podcas…
Want your software to stand out from the competition? Content marketing is key. Find out what's working in content marketing for software companies, including using content to drive product adoption as part of your PLG strategy. horizonpeakconsulting.com/content-market…
One of the best conversations I've had recently. I'm so grateful to @declandunn for capturing it! bit.ly/ai-optimist-me…
Ever wondered why stories stick? From crafting characters to resolving conflict, explore the magic of storytelling in content marketing. horizonpeakconsulting.com/storytelling-c…
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