@GerardoLtd Profile picture

Gerardo Franco

@GerardoLtd

Precision-Driven Google Ad Strategies for eCommerce Brands | Constantly Optimizing, Laser-Focused on Your Brands Growth @BlackWaterMdia

Joined January 2017
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It’s unfortunate how many Google ad agencies hand off critical campaign management to under-qualified media buyers. Outsourcing everything, chasing the latest Google ads ‘hacks’, overlooking the process of sharpening skills. No shortcuts here- I’m going to continuously learn…


Gerardo Franco Reposted

A lot of people I know are gunning for big exits. This is great and is every entrepreneur's dream. But I’ve noticed that many of these operators feel like hitting a certain net worth is a prerequisite to building a personal brand while adding value. They feel like until…


Never thought about this, but very true ✅

Great media buyers thrive on pattern recognition. High-earning careers share this trait: - Investors spot market trends. - Traders read the charts. - Brands find winning products & strategies. Being 'smart' isn't enough. Stack skills. Analyze. Repeat. Spot patterns others…



What doesn’t get measured, doesn’t get improved.

Make more systems. Make more checklists. Make more schedules. Make more reports. This is how you measure and systematize your inputs. And due to simple, obstinate laws of the universe, more inputs = more outputs = more money.



Gerardo Franco Reposted

You'll have nights where you get 3 hours of sleep. Days where nothing works. Moments where you feel completely alone. That's completely normal. Keep pushing. Reality will catch up with your vision eventually. Until that time comes, hold on tight.


2 Proven Strategies to Maximize BFCM Sales with Google Ads and stand out from your competition. 1️⃣ Add BFCM References to Existing Products - Update your product feed in Google Merchant Center with seasonal references (e.g., ‘Mink Fluffy Eyelashes - Black Friday bundle’). 2️⃣…


Are you ready for BFCM? Make sure your Google ad campaigns are set up to stand out. 💡 Google Ads offers a feature to schedule specific headlines and descriptions as extensions for search campaigns. For example: ‘Black Friday - 50% Off Women’s Clothing!’ This allows you to…


Gerardo Franco Reposted

Make money online Invest in Bitcoin Build Helpful Businesses Travel the world Make great memories


Wealth is the ability to fully experience life. Don’t forget to step away from the grind. Life isn’t just about money and business. Go out and spend time with your loved ones. Make memories.

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Here’s how to improve your Google Ads relevance, CTR, and Quality Score 🤝 1️⃣ Create Themed Ad Groups: Keep search terms tightly organized by theme. Narrower ad groups often lead to better CTRs and relevance. 2️⃣ Use Well-Sculpted Keywords: Carefully craft your search terms and…


Don’t know where to find keywords for your Google ads? Here are my go-to tools: •Google Keyword Planner •SEMrush 💡 Focus on keywords with: •High intent •Low to mid competition Then: 1️⃣ Export them into a Google Sheet. 2️⃣ Group by theme (5-10 per ad group). 3️⃣ Tailor your…


Friendly reminder: Your remarketing strategy matters If you’re aiming for maximum ROAS. Focus on users who’ve shown serious intent like adding to cart or visiting key pages. Every click counts.


Gerardo Franco Reposted

Build an agency for cashflow Then go buy some real estate Scale the agency so you can work less while earning more Use the extra cash to buy more doors Have a multi-million dollar portfolio and a 7 figure cashflow business in 2.5 years This is your roadmap


If you can’t stop thinking about, then that’s your sign—do it. 🤝 Your thoughts are trying to tell you something. Don’t ignore them. Start now.


Google Ads isn’t just about keywords—it’s about matching the right intent to the right audience. Use high-intent keywords like: 🛒 ‘Buy’ 💸 ‘Discount’ ⭐ ‘Best’ These searchers are ready to act—they’re at the bottom of the funnel. Target them and you’ll see more conversions.…


Struggling with ad copy but don’t have a copywriter on your team? Here’s a hack: Use the Hemingway Editor to polish your Google Ads copy. Try aiming for a readability grade of 4-5 as I believe that’s best practice. ✅ Makes your ads more engaging ✅ Simplifies your copy for…

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Personal Journey Post 👨‍💻 Day 1: Starting my Google Ads agency from scratch. No clients. No Testimonials. Only countless hours learning from industry leaders in the Google Ads space. Here’s what I do know: ✅ A deep understanding of ad strategy ✅ Proven systems for managing…


Gerardo Franco Reposted

Stop crying. It’s not happening as fast as you want because you’re not as good as you think you are.


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