@GeniaMontford Profile picture

Genia Montford

@GeniaMontford

Deputy Director of Athletics/SWA at USCB. 2x SUN Conference Administrator of the Year. @smallcollegeath Advisory Board Member. Seahawk, Gamecock, & Sand Shark.

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I love my job for many reasons, but I have to say tonight is probably one of my favorite. Tonight I was able to attend @_thatrackstarKD’s baptism while seeing him baptized by two of his own teammates. Watching these student-athletes grow is one of the greatest rewards! ❤️

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Sundays in the ATL with dad and Freddy celebrating @AtlantaFalcons Dubs ❤️ #RiseUp #25PlusYearMember

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Excited about 2025 in Chicago! If you haven’t been to BOSCA, it is the best small college professional development opportunity available!

Excited to announce that the 2025 BOSCA Convention is heading to the windy city! Come join us in Chicago for the only professional development event focused on the needs of small college athletic administrators! smallcollegeathletics.com/bosca-announce…

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Don’t set up your people for failure because you fail to support them.


Very thankful for this amazing woman and the opportunity she gave me to work at USCB and to advance my career. I am thankful for her vision, her heart, her mentorship, her friendship - and most importantly modeling the definition of servant leadership.

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Great crowd! I’m sure it was an amazing day of learning and networking!

Off and running with #BOSCANewEngland Exciting to have a great turnout of administrators that are determined to grow.

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Things you prepare yourself for when you have a loved one with dementia is the day they don’t know who you are. But you are never actually prepared for the day your mom doesn’t know who you are. That day was today. 💔


Today, marks year 20 at USCB. I am so thankful for this journey: Where it has brought me. What is has taught me. How it has shaped me. The incredible people it has placed in my life - colleagues, friends, mentors, students and student-athletes.

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With our student-athletes reporting back, just a reminder to make sure we are taking care of ourselves: physically & mentally. We talk about modeling behaviors & setting examples for our student-athletes. Let them see we personally value the importance of mental health.


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Blessed to see another year. Looking forward to the opportunities the next year will bring. #LeoSeason

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Still time to register for the Revenue Generation Academy! Let’s be honest, in small college athletics, we always need more money and resources. Learn from some of the best on how to elevate revenue generation for your department.

Stellar group joining us as guest faculty for the BOSCA Revenue Generation Academy includes @Greg_Weis3 @gkelly713 @JeffWMason @JustinHay_LRU and Jimmy Clark. Cohort begins Sept. 9th. Register today to join us and learn! smallcollegeathletics.com/revenue-genera…

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Back to school shopping + tropical storm supply preparation. Yikes! 😳 (I will be at home)


Genia Montford Reposted

These “I’m still in the transfer portal” & “still looking for a home” tweets make me laugh 90% of you are there by choice. Maybe return the phone calls, texts, DMs from those coaches you blew off months ago. School starts in 2 weeks….you’re about to be in the retirement portal


BOSCA has had an amazing impact on my career and professional development. Thankful to @jimabbott33 and this team of amazing administrators who believe in the power of professional development geared to small college athletics.

Kudos and many thanks to BOSCA board members for their work providing another successful workshop. #BOSCA24

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Looking forward to day two of #BOSCA24

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It’s a great day for learning and networking! #BOSCA24

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Still time to register and meet us in OKC next Sunday! #BOSCA24

Still time to register for #BOSCA24. Looking forward to another opportunity for growth and networking with peer administrators. smallcollegeathletics.com/network

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Just over two weeks away from the best professional development opportunity in small college athletics. Check it out! There is still time to register.

Still time to register for #BOSCA24. Looking forward to another opportunity for growth and networking with peer administrators. smallcollegeathletics.com/network

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One of the greatest honors in my life was being this little boy’s aunt. Words cannot even begin to express the grief & heartache of him being gone. Please keep my family, especially my brother & sister-in-law, in your prayers. This is a grief no parent should have to endure.

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