Gary Spagnoli ⚓⛵
@GarySpagsfounder- https://t.co/N33DpmGP3G ⚓ SEO, PPC, Email agency focused on insurance, health, SaaS +building- https://t.co/92zw4UjZ1k ⛵ to make GA4 reporting easier
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saving this. Red flags for intake calls. "We have no direct competitors" is something I've heard from start ups for years and it's a clear signal of an immature company.
There's a bunch: 1. "We have unlimited budget if we see results" 2. "If we just get 1% of our TAM this is a billion-dollar company" 3. "Our target audience is everyone" 4. "We have no competition or competitors. No one can do what we do." 5. "I expense everything" 6. "I'll pay…
😯 ... you should be following this account
IAC's Dotdash Meredith revealed revenue of $425.2M for Q2, 2024. A 2.7% increase year over year. They made interesting comments on AI and search traffic, but let's first break down some highlights. - Advertising revenue of $153.4M (up 16% YoY) 📈 - Print revenue of $191.7M…
This is an incredible read on the limits to data -
Even if you're not in marketing, you should read this post from the former CMO of Nike. It details Nike's transition from a brand-driven demand creation engine to a data-driven performance DTC model that relied primarily on sales on Nike.com. The results? After…
This seems like the most likely scenario for the NHL...
Here is what @Gambo987 said last Friday about what could happen when it comes to the Arizona Coyotes!
fantastic read. Shared with our broader team at Zen --
It's finally here! What happened with SEO in 2023, including who won, who lost, category-level analysis and overall trends. Big thanks to my new intern @SilviaGituto for her help analyzing data for our new article on the @amsiveagency blog. amsive.com/insights/seo/s…
👀
Google’s Plan For Ad Targeting Without Third-Party Cookies. Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data. via @MattGSouthern: searchenginejournal.com/googles-plan-f… #ppcnews #Google #PPC #PaidSearch #SEM
Business media having a normal one today - Today's front pages of Business Insider and WSJ have completely different takes. Kind of funny to see each lead with "China's Global Dominance is Over" vs "Global Power is Tilting Towards China"
Bob Saleh, regularly destroyed by the entire fanbase, just beat the 4-0 Eagles with Zach Wilson at QB, down 4 of his top 5 corners, down three starting OL led by his defense forcing 3 turnovers and holding the Eagles to one touchdown....
Quarterbacks against Robert Saleh's #Jets defense #Bills Josh Allen: 29 of 41, 236, TD, 3 INT, 62.7 QB rating #Chiefs Patrick Mahomes: 18 of 30, 203 yards, TD, 2 INT, 63.6 #Eagles Jalen Hurts: 27 of 43, 279, TD, 3 INT, 60.1 Wow
ESPN+'s hockey deal is the best. So happy that I can easily switch between every single NHL game tonight (during @NYRangers intermissions) without restriction. End blackouts and run every pro league the same way tonight works. End exclusive nights for network, TNT, whatever...
More valuable business guidance here than 99% of start up twitter
If your annual budgeting process sounds like this: “we want to grow 20% next year because the best companies are” … then you are doing it wrong. Here is how we approach our annual budgeting process. I don’t like “top down” budgeting. We start from the bottom and build up to…
In May, Google announced they would be "improving how they rank results" because "helpful content can often live in [..] a comment in a forum thread." Since then I started tracking dozens of forums to see how they fared in search results going forward. People have noticed…
Great tweet. Shared with the @ZenAnchor team -
I've landed > $100,000,000 in business because of what I'm about to share. It's the forgotten, ugly stepchild of sales. The most botched part of the process. Yet, A+ entrepreneurs have perfected it. Here's the secret to sealing the deal every time: Use "sentence stems" to…
Agreed with this take. Small budget ad campaigns are almost always more challenging -
Shoutout to the small advertisers. 🫡 The agencies and freelancers working with the brands spending less than $30k a month. Less than $10k a month. You're doing it all on hard mode. It is so much harder to make things work at $10k a month than it is at $100k a month. $100k a…
Google dropping wild industry stats here -
Video Game Industry: $221 Billion Movie Industry: $77 Billion Music Industry: $26.2 Billion You could combine the revenue of the movie industry and the music industry, double it, and you'd still be shy of the gaming industry Yeah, we play video games
Tonight my retired parents were at their local bar enjoying happy hour, and Taylor Swift, Ed Sheeran, and Channing Tatum showed up. Who knew a pub in Long Beach Island, NJ would be the hot spot.
Excellent write up on GA4
I used to recommend #GA4 alternatives. Over time I concluded that you don't need these tools. Don't let the user interface fool you into thinking that GA4 is worse than Universal Analytics or that other analytics tools are now superior. The following are the Key Benefits of…
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