Alon Even
@EvenAlonMarketing Advisor & Fractional CMO | Helping B2B SaaS startups & scaleups accelerate revenue growth | 2x Exits | 2x Founder
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71% of B2B tech ads score 1 star. Which means they are unlikely to generate market share growth or leave a lasting impact 6 months or more after they were shown. [according to The B2B Institute research] Not surprising if you ask me. Here’s why: → Many B2B companies…
So, GoToWebinar came up in a conversation yesterday, and it took me way back. Remember when it was the go-to platform for webinars? Back then, it was the standard, but GoToWebinar struggled to keep up with: → user experience → pricing flexibility → diverse integrations →…
B2B marketing is full of traps: → going upmarket too soon to boost revenue → assuming you already know your buyers → focusing on short-term strategies → overlooking existing customers → following competitors’ moves → and more…. And falling into these traps is easy,…
There are only three startup stages. Of course, you can use terms like pre-seed, post-seed, pre-A, early A, late A, seed extension, and more… But these often just add confusion. Instead of over complicating things, I suggest we focus on milestones and define three main…
Early in my career, it completely changed how I approached marketing. I’m talking about Chet Holmes' Buyer Pyramid from his book The Ultimate Sales Machine. Today, we call it the 95:5 rule. Which means that 95% of your B2B buyers are out of market and 5% are in market. But…
We're always reminded that B2B marketing is really person-to-person. And no one will argue with that. But if you want to treat your B2B buyers like people, you need to understand the psychology that drives their actions. The 6 psychological principles below are what I think…
So, I had a call with one of the best CMOs I know, but we disagreed. We discussed a question that I think matters a lot: Should CMO report to CRO? He argued it could work if the CRO had been a CMO before or truly values marketing. Yes, but such situations are rare. And I…
When your CEO/CFO sets marketing targets, expect this: You’re asked to grow at a rate the company has never seen before. The result? Many B2B SaaS companies miss their targets, while increasing burn rate and resource spending. Instead of setting targets top-down, CEOs/CFOs…
Last Thursday, I met 11 great early-stage B2B companies from @Techstars TLV Fall '24 program. All in just 5 hours…. They call it “Mentor Madness” for a good reason. I felt like I was on speed dates on steroids, but I loved every moment of it. Think about this: 11…
Every marketing channel is saturated except for humans. I’m talking about influencer marketing. There’s so much opportunity here, but it requires more than just paying creators to post content on LinkedIn. Think of it as building authentic partnerships, not running ads, just…
Are you confusing Product-Market Fit (PMF) with Problem-Solution Fit (PSF)? Yes, it's more than semantics. Whether you’re an early-stage startup or a scale-up launching a new product or entering a new market, the first step is to validate PSF before you can achieve PMF. So you…
Saturated markets & channels are the reality for every B2B SaaS company. Don't expect that to change anytime soon. Just look at these numbers: → As of 2023, there are ~30,000 SaaS companies globally (Redline Digital). → Only 0.4% of SaaS companies manage to achieve $10…
Too many GTM motions to choose from? To simplify things, below are the GTM motions you need to know. Now, let me answer two questions: Question 1: How many GTM motions should you have? Your GTM strategy has to evolve based on your stage of growth, from a focused approach to…
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