@Emily_J_Ketchen Profile picture

Emily Ketchen

@Emily_J_Ketchen

VP & CMO of IDG and Int'l Markets at @Lenovo. Mom to two daughters who make it all worthwhile. Global citizen. Avid equestrian. Views and opinions my own.

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For my latest @LinkedIn newsletter, I'm sharing my personal reflections on this year's #CannesLions. The theme of creativity fuelling progress felt so right to me — but then, what fuels creativity? I found that each day surfaced something different: linkedin.com/pulse/marketin…


Humbled to share that Lenovo's #WorkforHumankind 'Meet Your Digital Self' campaign won silver at the ESG & Sustainability Awards for Best Campaign to Improve Gender Equality. It tackled the challenges young people face when reconciling their real selves with their online personas…


Where does creativity come from — the kind of creativity that wins hearts, minds, and new and returning customers? Some answers in my latest newsletter: linkedin.com/pulse/marketin…


Thrilled that Lenovo & @Moto are teaming up with NY icons Madison Square Garden, the Knicks, Rangers, and more. Together, we're bringing cutting-edge tech to sports & entertainment while making a real impact on local communities: lnv.gy/3BLs2el

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Yesterday, I joined Luca Rossi on stage at Tech World Brazil to unveil the Lenovo F1 trophy - such an amazing experience to be able to celebrate Lenovo's technology partnership with @F1

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Did you know that @Lenovo has adopted a Yangtze River finless porpoise? As the population of finless porpoises dropped below 1,000, there was an immediate need for action. So we partnered with wildlife conservation reserves in China, providing them with technology solutions such…

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It's that time of year — fresh from #LenovoTechWorld, we dived right into our Global #LenovoAnalystEvent! This year it was my pleasure to host @YuanqingYang and Tolga Kurtoglu's insightful Q&A session about our vision, strategy, and technology for the hybrid AI era, as well as…

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I'm honored to share that I will be joining the @ANAmarketers' Board of Directors. The board is full of incredible minds in marketing — I'm looking forward to all that we will be able to do together to continue to drive growth and learning in our industry.

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Our newest marketing campaign at @Lenovo, unveiled at #LenovoInnovationWorld, shifts the traditional tech narrative from the tech to YOU. I want to share a bit more about the development and ideation of this campaign. We wanted to highlight the variety of possibilities in the…

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Recently I gave a guest lecture on purpose-driven marketing and customer segmentation to the next generation of marketing talent! These Gen Z students are going to witness incredible changes in their lifetimes, not only in the marketing industry, but in the world. As leaders, we…

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What an amazing time at #LenovoTechWorld '24! At @Lenovo, we’ve always believed in the power of technology to create a positive impact. The AI innovations we announced are a great step forward in that vision! From the AI-powered ThinkPad X1 2-in-1 Gen 10 that joins our new line…

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It was great to spend time with @JimStengel and dig deeper into some of the topics we discussed on stage at Cannes, as well as a range of issues top-of-mind for marketers today. Listen to my episode of @TheCMOPodcast here or wherever you get your podcasts:…

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Ready to join us in the fast-track of smarter #AI? Join us at #LenovoTechWorld '24 on October 15, 2024 — just one week away! We'll be talking all about how we're empowering businesses and individuals with the latest AI innovations, both right now, and coming in the future.…

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I loved the little moment of delight that everyone on the floor at #LenovoInnovationWorld #IFA2024 got to experience when they interacted with @Lenovo's Auto Twist AI PC proof of concept. I want to highlight something important that goes beyond the coolness factor: This has the…


I'm thrilled that our #WorkForHumankind: "Meet Your Digital Self" initiative was recognized by the Creative Moment Awards as "AI being used as a force for good". It's up to all of us to make sure that's the future we're building together. I am also so proud that our team won…

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I've often said that marketing and sales functions need to work more closely together — with both hands working in sync, we can reach so much further and do so much more. It was fantastic to meet up recently with our International Sales Organization and Solutions & Services teams…

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It was a pleasure to talk with @Delshad_Irani for @CNBCTV18News during my trip to India recently. We covered a lot of ground, but if there are three things that I'd recap from our conversation, it's these: ⭐ Great marketers should test creative content quantitatively AND…


We all tend to create barriers to keep ourselves safe. The team and the smarter technology of #WorkForHumankind “Meet Your Digital Self” broke down those mental barriers with compassion, and created tech-powered safe spaces for difficult personal conversations across generations…

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The @Lenovo logo is a lot like the TrackPoint: bright red and iconic. You can't miss it in our marketing. In our latest campaign, we decided to take our logo and do something new with it. Instead of a solid wall, it's an open portal — and when you pass through the Lenovo Portal,…


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