@DirKunze Profile picture

dirk kunze

@DirKunze

CEO | NGO Leader | Change Maker | TedX Speaker | Innovator for Organizational Development & Digital Media | Interested in Politics & Medieval Paintings

Joined March 2007
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This is how the populists are winning. They spent the last fifteen years researching their audiences and finding out what works for them. They mapped out their maximum optimal audiences by segment (families, conservatives, religious groups, struggling working class, patriotic and…

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One simple fact that underpins the downfall of democracy: Comms departments measure success by the number of likes and engagements they get. And the easiest people to get likes from are the people that like you already.


If you’re boosting your posts as an NGO, how do you know you’re getting the most possible impact for your money? Right now, a lot of places just click “boost”, and they accept whatever numbers they get back – they think the only way to get more views is to spend more money. But…

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How should civil society leadership respond to the Trump victory? Let’s face it, Trump’s win is symptomatic of a much larger shift in social attitudes. As the world gets more unstable and the economy gets worse, people are moving away from rights, truth and democracy and…

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I worked in both the political and the NGO worlds. And everywhere I worked, almost everyone agreed that we should fund less projects and do them right, instead of funding so many projects that struggle to create the impact they need to. But somehow the system was unchangeable.…

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Should governments support “nice” porn? Like it or not, Pornhub is the sex education of a generation. Take a look at it, and you'll see what that means for Gen Z’s ideas about sex, relationships and what it means to be happy. There's nothing wrong with porn if it's consensual…


Here’s the thing about disinformation that almost no one knows. And it's why the EU is powerless to solve it. Disinformation is just digital marketing. It's the same techniques that Nike uses to sell you sneakers, except it's selling ideas. Russia and China are competing for…


The real power of fake news is in the UX. It puts YOU, the reader, at the centre of the narrative. You and your group are the good people who just want to live in peace, but the “depraved vaccine companies / pedophile politicians / murderous immigrants” would do anything to…

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Maybe @elonmusk's rugged rightwing idiocy is really just genius marketing by a guy who sincerely wants to save the world and knows the only way to do it is to make electric cars appeal to rugged rightwing petrolheads.


After a decade working in NGOs and politics, I got a massive eye opener when I joined a media organisation and learned how to analyze data and how digital media distribution works. My huge takeaway is that almost the whole NGO community is accidentally making polarization worse.…

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Fascinating and terrifying.

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i may be naive, but i hope this nightmare is over soon. this country, its land, its people, its cities... all are hit, wounded and bleeding already. how much more do they have to endure? #LongLiveLebanon

Israeli warplanes launched violent airstrikes on the southern suburbs of the capital #Beirut, targeting Hezbollah's central headquarters "located beneath residential buildings in the suburbs," according to claims by IDF spokesperson Daniel Hagari. According to the Israeli…



that stage. how to get there?

"I'm at that stage in life where I stay out of discussions. Even if you say 1+1=5, you're right, have fun." —Keanu Reeves



"I've got the brains, you've got the looks. Let's make lots of money." ... The best moment this summer: Driving with my 9-year old to the @petshopboys concert. All windows down. Radio on full blast. Screaming our lungs out : "There's a lot of opportunities. If there aren't, you…

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"Fortune favors the bold" is a truth which is an important life motto of mine. (I do know its not referring to my haircut 🧑🏻‍🦲) But today the bold (guy) lead the way on a day that was actually not too rainy in #TheNetherlands ... yes those days exist and I am still amazed how…

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did she mean to use the jordanian one?

Politicians have been banned from wearing of the keffiyeh — a scarf that symbolises support for Palestine — from the floor of the Victorian parliament. > bit.ly/3K3RM6E

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"peeing in the pool" is apparently what you call the concept in #BusinessStrategy when you ruin the market for your competition in a way that it is unprofitable for them to copy your product or services :) thats the cool stuff you get exposed to when interacting with awesome…

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This past week at @sdabocconi has been nothing short of enlightening. As part of my International Executive MBA journey at @sgSMU I’ve had the privilege to delve deep into the intricacies of supply chain challenges and the luxury item market. To do that in #Italy – a country…

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