David Johnston
@DavidJohnston1Online recruitment marketing, social media and web specialist at 4MAT, passionate about candidate experience & making it personal. Eat, drink and shop local
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And we're off! @DavidJohnston1 discusses the importance of evolving and keeping up with the times in his speech for #inhouseLIVE at @InhouseRecNet's event...
Job hunting: shopping. You need to make sure your candidate user experience is easy and intuitive if you want to convert them. Put everything in one place. Make sure there are no dead ends. #inhouseLIVE
RT @4MATcom: 40% of employers don’t know their conversation rate. So how can you accurately benchmark or measure anything else? #inhouseLIVE https://t.co/E6A9jcVb2o it was more like 80% in the room 😱
@DavidJohnston1 "Job search = job shopping." Candidates are paying with their time. How much are you charging? #inhouselive
How do you look for anything these days? #Google it. So your jobs should be visible on Google if you want to get any traffic. How's your SEO strategy or ATS integration? #InhouseLIVE
What are the risks of using a job board rather than investing in your careers site? Own the candidate journey. #InhouseLIVE
What do the future of recruitment- Gen Y- want? Employee stories. Why do people do what they do for your company? Let people share their experience and get an insight into life at the business. And then you have something to share on #socialmedia. #InhouseLIVE
Personalise the candidate experience: 1. Employee stories. 2. An easily available resourcing team to talk to those who have questions. 3. Related jobs and content on your site to snare the reader's attention. #InhouseLIVE
Both employers presenting this morning at #IHRLeaders use standard Taleo job board. Great attraction and engagement but how many people abandon their application at the Taleo login... @InhouseRecNet @4MATcom
Why it’s not just about the job advert. People want info #IHRLeaders but we’re all different @4MATcom @InhouseRecNet
Great quote @recruiterguynw HR and Recruitment don’t think about their Tech Stack. Do they integrate... own it and don’t just buy the latest shiny kit #Recfest18 @4MATcom
Some really low conversion rates being quoted for Google & Indeed. If your jobs aren’t buried in your ATS you will be getting in excess of 15%. Google for Jobs & Indeed organic delivers 35%. @4MATcom #Recfest2018
So now we know why Reed retired Sir James and his charger. Thanks for the explanation Mark. Love Mondays #IHRLondon @4MATcom
Feedback and reviews becoming very important. Glassdoor important, but think about others. Feefo working very well for clients. #Ihrlondon @4MATcom
If your jobs are hidden in an ATS like Taleo, then 52% of job seekers can’t find your jobs in Google... 😱 #Ihrlondon @4MATcom
52% of job seekers start on a search engine according to Reed. 61% on job board, but how many found the job board on Google? #IHRLondon @4MATcom
AIDA...Awareness, Interest, Desire, Action. It’s not new, it’s marketing. Changing the names doesn’t make it new. A candidate is a consumer and job search is shopping. #IHRLondon
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