@DarrenSTaylor Profile picture

Darren Taylor

@DarrenSTaylor

Non-Executive Director | Brand Strategist and Founder of leading brand agency, Taylor & Grace | Co-author of https://t.co/b6K8DEO4NA

Joined July 2010
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.@BlackBerry made the unlikely pivot from being ubiquitous in bars, to being behind the scenes in cars in what can only be described as a brand double-pivot. We chatted to CMO Mark Wilson about shapeshifting to your brand's strengths: taylorandgrace.com.au/blackberrys-do…

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We have partnered with our neighbours @50_Crates to save work culture as we enter into the 'new normal'. Take our short survey (we're talking 1 minute) and help us on our shared mission to rejuvenate positive office juju. surveymonkey.com/r/ZGRX8GT

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Rebranding Branding is back for Season 2! In this episode we discuss monumental brand repositioning with @Blackberry CMO Mark Wilson, listen below 📻👇 rebrandingbranding.com.au/blackberrys-br… #branding #blackberry

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Ever wondered what goes on behind the scenes at Taylor & Grace? Wonder no more💭 Sign up to our 'Under the Hood' mailer for the latest news and views from the agency engine room ⚙️👇 hubs.li/H0F_ZQd0


Ahead of today's #inauguration and Trump’s second #impeachment trial, myself and Mark Schreiber, the co-author of Rebranding Branding have written a four-part dissection on the Trump brand (and what it can teach us). Check our the post-mortem: hubs.li/H0F4kny0

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The #Trump brand, though brash, divisive, and undeniably toxic, has been an inescapable part of our lives for the past 4 years. But with Wednesday’s inauguration looming, its plummet from the towers on high seems imminent. Read our 4 part dissection here: hubs.li/H0D_zq10

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Gen Zs are low-key changing the entire branding and marketing game 🔥 Will your brand cut it in a Gen Z world? Read our new blog ft Mary Ellen Dugan, CMO of WP Engine now > hubs.li/H0ybmhG0 #blog #brand #marketing #branding #GenZ #new #millennials #change #WPEngine

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How Gen Z are rewriting the brand playbook. Will your brand cut it in a Gen Z world? Listen to our latest episode ft special guest Mary Ellen Dugan from WP Engine. Thanks to Zeno Group for making this collaboration possible. Listen now hubs.li/H0xNgMX0 #podcast #brand

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Darren Taylor Reposted

Thank you @DarrenSTaylor for the fun Rebranding Branding podcast with you! Not being myself a brand expert, you made me think about the impact of the automotive disruption on brands. if you order an Uber or a Waymo One, where does it leave the Daimlers, Toyotas and GMs?


Our latest blog is here, and it's a spicy one! We recently talked with Mario Herger, author of the book The Last Driver’s License Holder Has Already Been Born, which claims future generations will not need, or even want to own cars. Read more now: hubs.ly/H0xsShV0 #blog

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Season 2 of Rebranding Branding: The Podcast is here! Listen to Episode 19 - ft @mherger here -> hubs.li/H0x1Vs40 Mario Herger is based in Silicon Valley, & is a world-leading researcher of technology trends, author, keynote speaker, and innovation consultant. #podcast

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Register for our free webinar now and learn our secrets! We'll be sharing our top tips on what sort of content, copy and design you need to create successful, winning landing pages. See you tomorrow, Thursday 3rd Sept, at 12pm. Register now! hubs.ly/H0vqGS_0 #webinar

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Taylor & Grace is proud to announce the winner of our 50for50 competition is Social Traders! Social Traders is Australia’s leading org connecting social enterprises with social procurement opportunities and supporting social enterprise to successfully deliver on their contracts.

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Hear inspirational stories of triumph and innovation about local and international brands as they navigate their way from leading expert on the Australian visitor economy, Natalie O'Brien. hubs.ly/H0sbPNC0 #brand #branding #economy #marketing #shutdown #COVID19

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COVID has changed the arts industry forever. Live music performances delivered online haven't really taken off – until recently. Hear from Zoe Knighton, about how the Australian chamber music industry has changed fundamentally hubs.ly/H0s00vJ0 #covid #podcast #brand

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Have you been meaning to enter the 50for50 competition but just haven't gotten around to it? Well now's the time! Imagine how $50K could transform your organisation... hubs.ly/H0rXjPv0 #lastchance #win #competition #probono #brand #branding #marketing #business

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Strong brands create their own gravitational pull. Enter our competition for your chance to win $50K of brand work.* Conditions apply. hubs.ly/H0rP8g80 #50for50 #competition #brand #marketing #branding #win #competition #business #agency #liftoff #strong

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Has COVID-19 put your brand through the ringer? Enter our competition for your chance to win $50K of brand work.* the 50for50 competition is open to all Australian organisations – for profit or not-for-profit! hubs.ly/H0rLf020 #brand #marketing #50for50 #competition

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We speak to Tom Jamieson, Co-Founder of Zay Zoon Australia, a fintech start up, and learn about the upside of launching their wages on demand product for employees at the beginning of the COVID lockdown. hubs.ly/H0rLb0b0 #startup #fintech #covid19 #brand #podcast

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Strong brands do more than sell stuff; they make the world a better place. Enter our competition for your chance to win $50K of brand work.* Conditions apply. hubs.ly/H0rHF9r0 #brand #branding #50for50 #competition #probono #free #standout #covid19

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