@CatherineTubb Profile picture

Catherine Tubb

@CatherineTubb

Co-author of RethinkX report: The Disruption of the Cow. Talking about #disruption #precisionfermentation. All views my own

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Very excited that “Rethinking Food & Agriculture”, the new report from @rethink_x I co-authored with @tonyseba is out! The inevitable collapse of the livestock industry brought about by a protein disruption driven by economics. Download it here: rethinkx.com/food-and-agric…


Plugged In, Plated Up: Can Lessons From Electric Vehicles Accelerate the Food Technology Boom? open.substack.com/pub/hindsights…

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Catherine Tubb Reposted

I really recommend this piece by @CatherineTubb on the story & initial reactions to "artificial ice," which of course we know now as just "ice" Lots of parallels to "lab-grown meat" synthesis.capital/insights/what-…


Catherine Tubb Reposted

Really enjoyed talking about the future of food and @uncommonbio with @magda_lukas @UKsynbio @CatherineTubb at @CogX_Festival ! 🥓#cogx #cogXfestival2023

How will we eat? @benja22083 is talking about how we are transforming the way we produce meat at @uncommonbio !! #cogx #CogXFestival2023

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Another cracking post by @_HannahRitchie The end of range anxiety: how has the range of electric cars changed over time? "These factors combined are why I predict the transition to electric cars will happen much faster than people expect" open.substack.com/pub/hannahritc…


In my newest piece I discuss some of the milestones we need to think about along the adoption S curve! synthesis.capital/insights/what-…

The plant-based sector is expected to reach price parity in production around 2026-2027 and then, with costs lower, it would reach a 10% ‘tipping point’ around 2032-2035. This comes from @Synthesis_Cap and @CatherineTubb and is substantiated by @BBGIntelligence and @BCG

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What can the history of disruptions tells us about future ones? In this article, I explore what led to "artificial" ice disrupting "natural" ice in the 19th century, and what parallels we can draw for alternative protein adoption today. synthesis.capital/insights/what-…


Completely agree with this - this is a supply driven disruption not demand. We wrote about this at length in the RethinkX report!

Unpopular opinion: we're wasting a lot of time caring about public opinion of cultivated meat Why do I believe this? 🧵



Catherine Tubb Reposted

Slowly then suddenly. The likely adoption curve for what I believe will be the most important environmental technologies ever developed. synthesis.capital/insights/s-cur…


Our new post: 🏭 The differences between molecular farming and precision fermentation 🧀 How molecular farming could be key for cheese ⭐ The unique approach of Mozza Foods in solving the real dairy cheese problem synthesis.capital/insights/plant…


Catherine Tubb Reposted

“It’s just summer.” 🙄


Catherine Tubb Reposted

Synthesis Capital closed its first fund with $300M, giving boost to food tech’s future tcrn.ch/3LRyxLQ by @christinemhall


Catherine Tubb Reposted

Read this exclusive interview with @CatherineTubb, head of textiles for UK consultancy @planet_tracker, explains how a new generation of bio-based materials are permanently restyling the leather industry. Via @textechno buff.ly/3Nq9ikX

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I am excited to join Synthesis Capital this week!

Today we are thrilled to announce the launch of Synthesis Capital Fund I, the world’s largest dedicated #foodtechnology #venturecapital fund. With over $300 million raised to date, we will support #founders who are redefining our #food system. businesswire.com/news/home/2022…



Catherine Tubb Reposted

Today we are thrilled to announce the launch of Synthesis Capital Fund I, the world’s largest dedicated #foodtechnology #venturecapital fund. With over $300 million raised to date, we will support #founders who are redefining our #food system. businesswire.com/news/home/2022…


Catherine Tubb Reposted

Join us on Mon 21 Feb for a webinar organised by Planet Tracker & the @Freedom_Fund, on the current state of play of upstream #traceability and transparency and opportunities for improving the disclosure landscape. Register now 👉 zoom.us/webinar/regist… #SupplyChain #textile

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My new blog on Zombie Data out now:

🔔 New Blog Post: Zombie data, data that are false, unverifiable or lack credibility, have become all too en vogue. This is particularly apparent in the fashion industry which many claim has a serious misinformation problem planet-tracker.org/zombie-data-fa… #greenwashing

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Catherine Tubb Reposted

.@SustainableComm is hosting a Panel Discussion in collaboration with @EvalueserveNews on the key environmental & socio-economic impacts of the textile value chain, & priority actions to create a circular and sustainable #textiles industry climateweeknyc.org/events/bringin… #ClimateWeekNYC

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The same biotech behind the rapid growth in alt food proteins are also opening up new possibilities for textiles and materials, creating next-gen materials, and improving manufacturing processes. See my latest blog for @planet_tracker here: planet-tracker.org/will-alternati…


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