Carbon (now part of Magnite) @CarbonRMP Twitter Profile | Xstalk

Carbon (now part of Magnite)

@CarbonRMP

Carbon is now part of Magnite. Carbon makes publishing more profitable by unlocking the complex relationship between audience, context and revenue.

328Posts 202Followers 253Following

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Carbon (now part of Magnite)

28 Feb 2022

Carbon is now Magnite. For all the latest updates follow us at @magnite and magnite.com

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Carbon (now part of Magnite)

25 Feb 2022

This week in publishing we saw a maturing programmatic market including new transparency strategies, CTV as the next key ad arena, publishers embracing the post-cookie future, and more #publishers #programmatic #CTV #AVOD #cookies #transparency carbonrmp.com/knowledge-hub/…

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Source: https://t.co/Gb10jEbokR

Carbon (now part of Magnite)

18 Feb 2022

This week in publishing we heard of @TheTradeDesk introduction of OpenPath; @Google enabling publishers to keep their cookies via Encrypted Signals; Privacy Sandbox coming to Android, and more #publishers #programmatic #identity #privacy #cookies carbonrmp.com/knowledge-hub/…

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Source: https://t.co/RDY2sE4eaQ

Carbon (now part of Magnite)

14 Feb 2022

Happy Valentine’s Day! 💕 From your other half to your pets, yourself or whoever else you’re treating, check out our infographic covering category & brand CPMs commonly associated with Valentine’s Day! #valentinesday #publishers #revenue #data #CPMs carbonrmp.com/knowledge-hub/…

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Source: https://t.co/hhM0hK2NLx

Carbon (now part of Magnite)

11 Feb 2022

This week in publishing: @Criteo Super Bowl debut to champion the open web, identity news from #NewsPassID, @PubMatic, @LiveRamp and others, @IABTechLab new privacy working group and more #publishers #IAB #data #privacy #identity carbonrmp.com/knowledge-hub/…

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Source: https://t.co/4Lj9VYKZHF

Carbon (now part of Magnite)

4 Feb 2022

This week in publishing: @IABEurope's TCF falls short and what the next steps are; further reactions to @Google's Topics API; and identity news including a new audio ID and Adform's Fusion ID #publishers #IAB #TCF #Google #TopicsAPI #data #privacy #consent carbonrmp.com/knowledge-hub/…

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Source: https://t.co/vQ3eqVH11M

Carbon (now part of Magnite)

3 Feb 2022

The Belgian data protection authority’s (APD) ruling on the @IABEurope’s TCF and their prompt response shows commitment to create a privacy first mechanism that balances the competing needs of all stakeholders. 👇 #data #privacy #consent #publishers carbonrmp.com/knowledge-hub/…

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Source: https://t.co/IgEghRSjJM

Carbon (now part of Magnite)

1 Feb 2022

Happy Chinese new year! Gong hei fat choy! Wishing everyone a happy and prosperous year of the water tiger 🌊🐯Any resolutions for the year? Check out our infographic covering category & brand CPMs commonly associated with new year resolutions 👇 #chinesenewyear #publishers #CPM

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Carbon (now part of Magnite)

28 Jan 2022

This week in publishing @Google introduced its Topics API, German publishers filed against Google, and a strong year expected for ad spending fuelled by digital, CTV and major sporting events #Publishers #Google #TopicsAPI #FLOC #digital #adspend carbonrmp.com/knowledge-hub/…

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Source: https://t.co/zFTqRPIss4

Carbon (now part of Magnite)

26 Jan 2022

How are your new year’s resolutions going? Here we used resolutions-related content with pages’ related ad revenue to showcase the types of data available to our clients #publishers #1stparty #revenue #audience #contextual #data #RMP carbonrmp.com/knowledge-hub/…

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Source: https://t.co/Uv1rOjSgSl

Carbon (now part of Magnite)

21 Jan 2022

This week in publishing: pubs focusing on subs for 2022 revenue; The Arena Group acquired Parade and its parent to continue its growth; and industry reactions to Google & privacy bill revelations #publishers #subscriptions #adspend #Google #privacy carbonrmp.com/knowledge-hub/…

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Source: https://t.co/ky39VWzc10

Carbon (now part of Magnite)

19 Jan 2022

👇Read the latest product & company news from Carbon including Audience Overlap, Contextual Targeting, and the launch of the European Addressable Media Initiative #publishers #audiences #contextual #addressability #demographics #brandsafety #monetisation carbonrmp.com/knowledge-hub/…

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Source: https://t.co/xogC1vgp7i

Carbon (now part of Magnite)

14 Jan 2022

This week in publishing: @IABTechLab portfolio approach to addressability; rise of retail media & @BuzzFeed's ecommerce success; Reuters Global Trends 2022; & is 2022 the year of CTV? #publishers #addressability #firstparty #contextual #retailmedia #CTV carbonrmp.com/knowledge-hub/…

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Source: https://t.co/BIKDR1IMYf

Carbon (now part of Magnite)

12 Jan 2022

#publishers monetisation 2022 & beyond boils down to privacy compliant, fair value exchanges that promote user choice & UX, so we can deliver value to them in a profitable way - #subscriptions #casualpayments #ads #zeropartydata & everything in between. carbonrmp.com/knowledge-hub/…

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Source: https://t.co/7WKBIVfddY

Carbon (now part of Magnite)

7 Jan 2022

This week in publishing we saw more first party platforms from BestBuy & @NBCUniversal ; more consolidation in media as @nytimes announce plans to buy @TheAthletic ; and more 2022 trends #publishers #firstparty #data #CTV #2022 #trends carbonrmp.com/knowledge-hub/…

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Source: https://t.co/CKWBXFaiIU

Carbon (now part of Magnite)

17 Dec 2021

This week in publishing: the launch of PXI's European Addressable Media Initiative; more M&A news from Vox/Group Nine, BuzzFeed, and further details of Criteo & Iponweb; and madtech & CTV predictions for 2022 #audience #addressability #publishers #CTV carbonrmp.com/knowledge-hub/…

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Source: https://t.co/o3u0TQ5hRp

Carbon (now part of Magnite)

10 Dec 2021

This week in publishing: ad market growing faster than expected; first party capabilities key for 2022 relationship building; and cookie compliance concerns #programmatic #advertising #firstparty #data #privacy carbonrmp.com/knowledge-hub/…

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Source: https://t.co/bJ8CnNgejB

Carbon (now part of Magnite)

7 Dec 2021

Gaming continues to be a growing opportunity for publishers & brands. Here we used gaming content with pages’ related ad revenue to showcase the types of data available in Carbon #gaming #publishers #1stparty #revenue #audience #contextual #data #RMP carbonrmp.com/knowledge-hub/…

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Carbon (now part of Magnite)

3 Dec 2021

Last week in publishing: Programmatic trends for 2022 including contextual, CTV, and data partnerships; @Tesco joins the retail media wave, and UK’s @BARBtelevision starts measuring SVOD #publishers #programmatic #contextual #CTV #retailmedia carbonrmp.com/knowledge-hub/…

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Source: https://t.co/XNMAEZzOjr

Carbon (now part of Magnite)

29 Nov 2021

Last week in publishing we saw a provisional green light for Google's Privacy Sandbox; growing calls for ad tracking limits in Europe; and publishers continuing to test multiple identifiers #publishers #Google #Privacy #Ad #tracking #identity carbonrmp.com/knowledge-hub/…

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Source: https://t.co/56UQ4gR7a4

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