Chris Archer
@ArcherTVSVP & Senior Strategist for Media Research and Consulting Firm SmithGeiger, LLC.
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Hope everyone had a nice Christmas. This “reindeer” in our driveway had a rough one. #CaughtOnNestCam youtu.be/4Ah_O9lITSM
"Feels like a start-up again!" Congrats to Dave & Seth and the entire team: SmithGeiger Group Celebrates its 20th Anniversary prn.to/3wHJVEg
BIG NEWS TIME🥳🥳 The results are in from the most expansive research on solutions journalism ever done. Across 638 survey respondents, people consistently rated solutions-focused stories higher than problem-focused ones. In short, it's #newsthatworks. What @SmithGeiger found:
A lot has changed in 20 years! Introducing SmithGeiger Group #data #insights #revenue acceleration and #creative. Check out our new offerings: smithgeigergroup.com
Looking forward to working with the next generation of media leaders and creators today. I promise I won't be wearing a tie.
What are the new skill sets needed to thrive in a post-pandemic media workforce? Wednesday, March 24, join Chris Archer (@ArcherTV) of @SmithGeiger at the @Webster_SOC #Media Academy to find out! Register at bit.ly/3rQfGrf #media #postcovid
I learn something every time I hear him. Solid interview with #DrFauci by @LindseyMastis at @ABC7News citing new data from the @SmithGeiger and @RJI vaccine survey. wjla.com/news/coronavir…
Biggest story of 2021. The #vaccine. With some new @SmithGeiger and @RJI research + color commentary from SG analyst @danreines komu.com/news/rji-and-s…
Oh, and don't forget to vote!
Local news sets itself apart by looking at #community impact according to @ArcherTV & @michelletoySF #election #research youtu.be/IFxSPDW27x8
Had to get outside for this one!
It's a frenzied news cycle, but #weather is still a top content driver for local news. @ArcherTV & @michelletoySF dive into the research on weather topicals. Watch>>>>> youtu.be/nKmRR033pmQ
Look for the cameo from my own back to schoolers!
🎩Hats off to all of the parents trying to navigate working and schooling kids at home👨👩👧👦 @ArcherTV @michelletoySF & Chris Lang explain how news can help provide answers to the many questions parents have: youtu.be/lkpDIOAQauw
Instagram morphs into an information powerhouse axios.com/instagram-info…
.@SmithGeiger's Michelle Toy: Local news audiences are loving the new authenticity so reflect that in your promos. Show reporters in the field, connecting with their communities.
.@SmithGeiger's Chris Archer: Reporters and anchors are going back to the studios but when they go back they need to take that newfound authenticity with them. #StationSummit
No Going Back! That's the focus of today's session. What will you NOT go back to doing given our new world? Let us know in the live chat. Hope to see you there.
Join @ArcherTV and @michelletoySF today at 10am PDT for @Promax_Global keynote - live Q&A to follow. #NoGoingBack promax.org/events/current…
We are excited to announce our new 360 agency, FATHOM! #collaboration #artistry #truth brief.promax.org/article/michae…
A great set of sessions - from visual storytelling and weather topicals, to morning meeting magic! And very excited to tag-team the No Going Back! Keynote Address with @michelletoySF
Are you attending this year's @Promax_Global Station Summit? Don't miss out on valuable workshops from our experts @questionswork @ArcherTV @markbriggs @back9mully promax.org #tvnews #research #nogoingback
#Staycation summer! See how consumers are spending their $$$ as COVID-19 restrictions lift in this discussion with @questionswork @nicnacbergen @michelletoySF youtu.be/ZfhAP8Ja8HU
Our research shows 67% of Americans give high marks for local news coverage of #COVID19. Chris Lang and @michelletoySF discuss the latest in this quick video>> youtube.com/watch?v=igvqzu…
Social media is a primary source for protest coverage, yet @ArcherTV & @michelletoySF say it continues to be one of the most mistrusted sources. youtu.be/8vVC9OQdMjQ
TWO BIG STORIES MERGE: Are you concerned the recent protests will increase the spread of COVID-19? More than 1200 Americans weighed in on our latest survey. Watch a quick analysis from @ArcherTV & @michelletoySF here: youtu.be/8vVC9OQdMjQ
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