@AndreeaHirica Profile picture

Andreea Hirica

@AndreeaHirica

D+B blended mind rendez-vousing #Innovation in the spaces between disciplines #Singularity #Anthropology #Foresight Comanage @EC_AVService NED @AlchemiserGroup

Joined November 2007
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#VirtualEconomies are going to change the way we pay, shop, work and play. Thank you @contagious for having me at your #contagiousliveldn!

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Any chance that the talk might have been recorded?

ROBOMAEDA TALK TODAY: Thank you to Professor @ishii_mit as the inspiration for my talk today at the @MIT @medialab on "life as a hybrid." And it's not going to be my Azure AI Avatar talking for me today -- it'll be the real me. I think ... Date: November 8 (Friday), 11am Boston…



I studied design thinking during the MSc and was surprise by how superficial the models were vs the consistent frameworks used in deep strategic thought back in the advertising days. But indeed, it’s not the model but the expertise of applying it and the outcome that matter

It took me a good chunk of my career to realize that these eye candy models are more B2B marketing assets than anything else. Sure there are applicable parts of the models that ring true. The rest is academia, folklore, thought leadership and marketing

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Advertising agencies have lost the set to management consultants at their very own creative table as I was flagging since 10 years ago. Nowadays @rorysutherland highlights this during #AdvertisingWeekEurope but it might just be quite late warc.com/newsandopinion…


Congratulations and thanks for this evenings Foresight Practitioners sessions @iftf would very much love to receive the recording #A3Thinking #DesignThinking #HumanCenteredDesign #FuturesThinking #SystemsThinking


Andreea Hirica Reposted

True that even #SBF of #FTX was pleading for tighter regulations, yet this time it seems real - #MiraMurati the creator of #OpenAI thinks #ChatGPT should be regulated time.com/6252404/mira-m… by @TIME #AIPolicymaking #AIPolicyDesign


#Retail Brands to go back to the 4Ps basics warc.com/content/feed/4… via @WarcAmericas Because long-term, sustainable #innovation doesn’t happen when all that glitters is gold, but when the basics are done right. #retail #longterminnovation #ecommerce


With strategic design spanning #sustainablemobility #builtenvironment #foresight #metaverseforsocialinnovation #cybersecurity #sustainablepolicies & much more. Welcomed new team members across the regions, two babies in the #MENA, and a first grader in Europe. Happy Holidays!

A heartfelt thanks to all @AlchemiserGroup clients, partners, and friends, for the projects that we have designed together this year spanning. Merry Christmas, and a Happy New Year! #ALCHEMISER

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Andreea Hirica Reposted

Registration deadline is today! dmi.org/page/Symposium… @DMIfeed Symposium will recap leading insights from each 2022 conference. With cases across #healthcare, #manufacturing #sustainability #education.

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For the geeky side in each of us. Because #STEM matters. And yes, the #decentralised #Web3 is surprisingly concentrated

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The #DMA act will rewrite the rules of the worldwideweb for a more sustainable, fairer, and balanced world. And same as #GDPR before, it is actually great news for strategic business and marketers wired.com/story/europe-d…


A Super7 mood of the week: We grew up with giant monsters, comic books, punk, science fiction, skateboarding, robots & rebellion. No one made what we wanted. So we made it ourselves 😛

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Sound advice from @BinetLes on optimising and cautionary using promotions during downturns - avoid time shifting sales (among other) getting extra sales this week at the expense of the week after marketingweek.com/les-binet-pric… #econometrics #creativeeffectiveness


The way we think about the #futureofmoney gears toward a more efficient, fair, resilient, environmentally responsible, purpose-driven landscape. It was great being part of the #FuturesLiteracyLab of the #FutureofCash conference. Thanks @glepecq @RielM for the invaluable insights.

Central banks, commercial sector cash industry professionals and delegates from the world of academia gathered in Madrid for the 2022 edition of the Future of Cash, a much-anticipated event originally scheduled for April 2020. cashessentials.org/cash-a-means-o…



Andreea Hirica Reposted

Having been working from #datadriven #creativeeffectiveness future framework for some years now, we can only confirm that like any incredible tool, data-based tools are only as good as the strategists who wield them. fastcompany.com/90782354/the-f…


#FutureofWork in #Web3 uk.finance.yahoo.com/news/working-d… While the decentralised #DAO structure may bring socio-economical progress, some things to bear in mind when building or working with one: the risks of automation, humans being underrated, keep an organisational psychologist handy :)


Interesting! and @AlainThys_ might have some thoughts on this :) #expericendesign #momentseconomy #thelipstickeffect

The “experience economy” is dead. Long live the “moments economy.” Small purchases, little and often for the everyday.

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When #experiencedesign builds empathy, expands imagination, and envisions a better future superflux.in/index.php/work… Great work by @Superflux


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